Data Visualisation: Going Beyond the Basics

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AI systems are creating huge amounts of data at a rapid rate. While this flood of information is extremely valuable, it is also difficult to analyse and understand. Organisations need to make sense of these large data sets to derive useful insights and make better decisions. Data visualisation plays a pivotal role in the interpretation of complex data, making it accessible, understandable, and actionable. Well-designed visualisation can translate complex, high-dimensional data into intuitive, visually appealing representations, helping stakeholders to understand patterns, trends, and anomalies that would otherwise be challenging to recognise.

There are some data visualisation methods that you are using already; and some that you definitely should master as data complexity increases and there is more demand from business teams for better data visualisation.

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Download Common Data Visualisation Methods as a PDF

Add These to Your Data Visualisation Repertoire

There are additional visualisation tools that you should be using to tell a better data story.  Each of these visualisation techniques serves specific purposes in data analysis, offering unique advantages for representing data insights.

Data Visualisation: Waterfall Charts

Waterfall charts depict the impact of intermediate positive and negative values on an initial value, often resulting in a final value. They are commonly employed in financial analysis to illustrate the contribution of various factors to a total, making them ideal for visualising step-by-step financial contributions or tracking the cumulative effect of sequentially introduced factors.

Advantages:

  • Sequential Analysis. Ideal for understanding the cumulative effect of sequentially introduced positive or negative values.
  • Financial Reporting. Commonly used for financial statements to break down the contributions of various elements to a net result, such as revenues, costs, and profits over time.
Data Visualisation: Box and Whisker Plots

Box and Whisker Plots summarise data distribution using a five-number summary: minimum, first quartile (Q1), median, third quartile (Q3), and maximum. They are valuable for showcasing data sample variations without relying on specific statistical assumptions. Box and Whisker Plots excel in comparing distributions across multiple groups or datasets, providing a concise overview of various statistics.

Advantages:

  • Distribution Clarity. Provide a clear view of the data distribution, including its central tendency, variability, and skewness.
  • Outlier Identification. Easily identify outliers, offering insights into the spread and symmetry of the data.
Data Visualisation: Bullet Charts

Bullet charts, a bar graph variant, serve as a replacement for dashboard gauges and meters. They showcase a primary measure alongside one or more other measures for context, such as a target or previous period’s performance, often incorporating qualitative ranges like poor, satisfactory, and good. Ideal for performance dashboards with limited space, bullet charts efficiently demonstrate progress towards goals.

Advantages:

  • Compactness. Offer a compact and straightforward way to monitor performance against a target.
  • Efficiency. More efficient than gauges and meters in dashboard design, as they take up less space and can display more information, making them ideal for comparing multiple measures.

Conclusion

Each data visualisation type has its unique strengths, making it better suited for certain types of data and analysis than others. The key to effective data visualisation lies in matching the visualisation type to your data’s specific needs, considering the story you want, to tell or the insights you aim to glean. Choosing the right data representation helps you to make informed decisions that enhance your data analysis and communication efforts.

Incorporating Waterfall Charts, Box and Whisker Plots, and Bullet Charts into the data visualisation toolkit allows for a broader range of insights to be derived from your data. From analysing financial data, comparing distributions, to tracking performance metrics, these additional types of visualisation can communicate complex data stories clearly and effectively. As with all data visualisation, the key is to choose the type that best matches the organisation’s data story, making it accessible and understandable to the audience.

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5 Ways to Succeed in Singapore’s Competitive Battle to Win Customer Hearts

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Customer teams in Singapore face a complex challenge. Organisations recognise the significance of a distinctive customer experience (CX) and adaptability to market shifts in a competitive landscape. They also prioritise enhancing employee experience (EX) and reducing costs. Balancing these priorities requires recalibrating across people, processes, and technologies.

Priorities of Singapore CX Teams in 2024

This underscores the pivotal role of data in CX transformation. When CX teams and contact centres prioritise data in all their initiatives, they gain deep insights into customer journeys, facilitating proactive service delivery, enhancing self-service mechanisms, and fostering genuine innovation in customer engagement.

Here are 5 ways organisations in Singapore can achieve these business objectives.

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Download ‘5 Ways to Succeed in Singapore’s Competitive Battle to Win Customer Hearts’ as a PDF.

#1 Build a Strategy around Voice & Omnichannel Orchestration

Customers seek flexibility to choose channels that suit their preferences, often switching between them. When channels are well-coordinated, customers enjoy consistent experiences, and CX teams and contact centre agents gain real-time insights into interactions, regardless of the chosen channel. This boosts key metrics like First Call Resolution (FCR) and reduces Average Handle Time (AHT).

This doesn’t diminish the significance of voice. Voice remains crucial, especially for understanding complex inquiries and providing an alternative when customers face persistent challenges on other channels. Regardless of the channel chosen, prioritising omnichannel orchestration is essential.

Ensure seamless orchestration from voice to back and front offices, including social channels, as customers switch between channels.

Only 26% of organisations in Singapore are looking to improve omnichannel experience in 2024

#2 Unify Customer Data through an Intelligent Data Hub

Accessing real-time, accurate data is essential for effective customer and agent engagement. However, organisations often face challenges with data silos and lack of interconnected data, hindering omnichannel experiences.

A Customer Data Platform (CDP) can eliminate data silos and provide actionable insights.

  • Identify behavioural trends by understanding patterns to personalise interactions.
  • Spot real-time customer issues across channels.
  • Uncover compliance gaps and missed sales opportunities from unstructured data.
  • Look at customer journeys to proactively address their needs and exceed expectations.
44% of organisations in Singapore will invest in a unified customer data platform in 2024

#3 Transform CX & EX with AI

GenAI and Large Language Models (LLMs) is revolutionising how brands address customer and employee challenges, boosting efficiency, and enhancing service quality.

Despite 62% of Singapore organisations investing in virtual assistants/conversational AI, many have yet to integrate emerging technologies to elevate their CX & EX capabilities. 

Agent Assist solutions provide real-time insights before customer interactions, optimising service delivery and saving time. With GenAI, they can automate mundane tasks like call summaries, freeing agents to focus on high-value tasks such as sales collaboration, proactive feedback management, personalised outbound calls, and upskilling.

Going beyond chatbots and Agent Assist solutions, predictive AI algorithms leverage customer data to forecast trends and optimise resource allocation. AI-driven identity validation swiftly confirms customer identities, mitigating fraud risks.

32% of organisations in Singapore are enhancing chatbots by integrating GenAI, while 39% are improving Agent Assist Capabilites.

#4 Augment Existing Systems for Success

Despite the rise in digital interactions, many organisations struggle to fully modernise their legacy systems.

For those managing multiple disparate systems yet aiming to lead in CX transformation, a platform that integrates desired capabilities for holistic CX and EX experiences is vital.

A unified platform streamlines application management, ensuring cohesion, unified KPIs, enhanced security, simplified maintenance, and single sign-on for agents. This approach offers consistent experiences across channels and early issue detection, eliminating the need to navigate multiple applications or projects.

Capabilities that a platform should have:

  • Programmable APIs to deliver messages across preferred social and messaging channels.  
  • Modernisation of outdated IVRs with self-service automation.  
  • Transformation of static mobile apps into engaging experience tools. 
  • Fraud prevention across channels through immediate phone number verification APIs. 
72% of customer interactions in Singapore are digital.

#5 Focus on Proactive CX

In the new CX economy, organisations must meet customers on their terms, proactively engaging them before they initiate interactions. This will require organisations to re-evaluate all aspects of their CX delivery. 

  • Redefine the Contact Centre. Transform it into an “Intelligent” Data Hub providing unified and connected experiences. Leverage intelligent APIs to proactively manage customer interactions seamlessly across journeys. 
  • Reimagine the Agent’s Role. Empower agents to be AI-powered brand ambassadors, with access to prior and real-time interactions, instant decision-making abilities, and data-led knowledge bases.  
  • Redesign the Channel and Brand Experience. Ensure consistent omnichannel experiences through data unification and coherency. Use programmable APIs to personalise conversations and identify customer preferences for real-time or asynchronous messaging. Incorporate innovative technologies such as video to enhance the channel experience. 
The Experience Economy
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Feedback Disruption: Break Down Silos With GenAI

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Customer feedback is at the heart of Customer Experience (CX). But it’s changing. What we consider customer feedback, how we collect and analyse it, and how we act on it is changing. Today, an estimated 80-90% of customer data is unstructured. Are you able and ready to leverage insights from that vast amount of customer feedback data?

Let’s begin with the basics: What is VoC and why is there so much buzz around it now?

Voice of the Customer (VoC) traditionally refers to customer feedback programs. In its most basic form that means organisations are sending surveys to customers to ask for feedback. And for a long time that really was the only way for organisations to understand what their customers thought about their brand, products, and services.

But that was way back then. Over the last few years, we’ve seen the market (organisations and vendors) dipping their toes into the world of unsolicited feedback.

What’s unsolicited feedback, you ask?

Unsolicited feedback simply means organisations didn’t actually ask for it and they’re often not in control over it, but the customer provides feedback in some way, shape, or form. That’s quite a change to the traditional survey approach, where they got answers to questions they specifically asked (solicited feedback).

Unsolicited feedback is important for many reasons:

  • Organisations can tap into a much wider range of feedback sources, from surveys to contact centre phone calls, chats, emails, complaints, social media conversations, online reviews, CRM notes – the list is long.
  • Surveys have many advantages, but also many disadvantages. From only hearing from a very specific customer type (those who respond and are typically at the extreme ends of the feedback sentiment), getting feedback on the questions they ask, and hearing from a very small portion of the customer base (think email open rates and survey fatigue).
  • With unsolicited feedback organisations hear from 100% of the customers who interact with the brand. They hear what customers have to say, and not just how they answer predefined questions.

It is a huge step up, especially from the traditional post-call survey. Imagine a customer just spent 30 min on the line with an agent explaining their problem and frustration, just to receive a survey post call, to tell the organisation what they just told the agent, and how they felt about the experience. Organisations should already know that. In fact, they probably do – they just haven’t started tapping into that data yet. At least not for CX and customer insights purposes.

When does GenAI feature?

We can now tap into those raw feedback sources and analyse the unstructured data in a way never seen before. Long gone are the days of manual excel survey verbatim read-throughs or coding (although I’m well aware that that’s still happening!). Tech, in particular GenAI and Large Language Models (LLMs), are now assisting organisations in decluttering all the messy conversations and unstructured data. Not only is the quality of the analysis greatly enhanced, but the insights are also presented in user-friendly formats. Customer teams ask for the insights they need, and the tools spit it out in text form, graphs, tables, and so on.

The time from raw data to insights has reduced drastically, from hours and days down to seconds. Not only has the speed, quality, and ease of analysis improved, but many vendors are now integrating recommendations into their offerings. The tools can provide “basic” recommendations to help customer teams to act on the feedback, based on the insights uncovered.

Think of all the productivity gains and spare time organisations now have to act on the insights and drive positive CX improvements.

What does that mean for CX Teams and Organisations?  

Including unsolicited feedback into the analysis to gain customer insights also changes how organisations set up and run CX and insights programs.

It’s important to understand that feedback doesn’t belong to a single person or team. CX is a team sport and particularly when it comes to acting on insights. It’s essential to share these insights with the right people, at the right time.

Some common misperceptions:

  • Surveys have “owners” and only the owners can see that feedback.
  • Feedback that comes through a specific channel, is specific to that channel or product.
  • Contact centre feedback is only collected to coach staff.

If that’s how organisations have built their programs, they’ll have to rethink what they’re doing.

If organisations think about some of the more commonly used unstructured feedback, such as that from the contact centre or social media, it’s important to note that this feedback isn’t solely about the contact centre or social media teams. It’s about something else. In fact, it’s usually about something that created friction in the customer experience, that was generated by another team in the organisation. For example: An incorrect bill can lead to a grumpy social media post or a faulty product can lead to a disgruntled call to the contact centre. If the feedback is only shared with the social media or contact centre team, how will the underlying issues be resolved? The frontline teams service customers, but organisations also need to fix the underlying root causes that created the friction in the first place.

And that’s why organisations need to start consolidating the feedback data and democratise it.

It’s time to break down data and organisational silos and truly start thinking about the customer. No more silos. Instead, organisations must focus on a centralised customer data repository and data democratisation to share insights with the right people at the right time.

In my next Ecosystm Insights, I will discuss some of the tech options that CX teams have. Stay tuned!

The Experience Economy
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Ensuring Ethical AI: US Federal Agencies’ New Mandate

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The White House has mandated federal agencies to conduct risk assessments on AI tools and appoint officers, including Chief Artificial Intelligence Officers (CAIOs), for oversight. This directive, led by the Office of Management and Budget (OMB), aims to modernise government AI adoption and promote responsible use. Agencies must integrate AI oversight into their core functions, ensuring safety, security, and ethical use. CAIOs will be tasked with assessing AI’s impact on civil rights and market competition. Agencies have until December 1, 2024, to address non-compliant AI uses, emphasising swift implementation.

How will this impact global AI adoption? Ecosystm analysts share their views.

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Click here to download ‘Ensuring Ethical AI: US Federal Agencies’ New Mandate’ as a PDF.

The Larger Impact: Setting a Global Benchmark

This sets a potential global benchmark for AI governance, with the U.S. leading the way in responsible AI use, inspiring other nations to follow suit. The emphasis on transparency and accountability could boost public trust in AI applications worldwide.

The appointment of CAIOs across U.S. federal agencies marks a significant shift towards ethical AI development and application. Through mandated risk management practices, such as independent evaluations and real-world testing, the government recognises AI’s profound impact on rights, safety, and societal norms.

This isn’t merely a regulatory action; it’s a foundational shift towards embedding ethical and responsible AI at the heart of government operations. The balance struck between fostering innovation and ensuring public safety and rights protection is particularly noteworthy.

This initiative reflects a deep understanding of AI’s dual-edged nature – the potential to significantly benefit society, countered by its risks.

The Larger Impact: Blueprint for Risk Management

In what is likely a world first, AI brings together technology, legal, and policy leaders in a concerted effort to put guardrails around a new technology before a major disaster materialises. These efforts span from technology firms providing a form of legal assurance for use of their products (for example Microsoft’s Customer Copyright Commitment) to parliaments ratifying AI regulatory laws (such as the EU AI Act) to the current directive of installing AI accountability in US federal agencies just in the past few months.

It is universally accepted that AI needs risk management to be responsible and acceptable – installing an accountable C-suite role is another major step of AI risk mitigation.  

This is an interesting move for three reasons:

  • The balance of innovation versus governance and risk management.
  • Accountability mandates for each agency’s use of AI in a public and transparent manner.
  • Transparency mandates regarding AI use cases and technologies, including those that may impact safety or rights.

Impact on the Private Sector: Greater Accountability

AI Governance is one of the rare occasions where government action moves faster than private sector. While the immediate pressure is now on US federal agencies (and there are 438 of them) to identify and appoint CAIOs, the announcement sends a clear signal to the private sector.

Following hot on the heels of recent AI legislation steps, it puts AI governance straight into the Boardroom. The air is getting very thin for enterprises still in denial that AI governance has advanced to strategic importance. And unlike the CFC ban in the Eighties (the Montreal protocol likely set the record for concerted global action) this time the technology providers are fully onboard.

There’s no excuse for delaying the acceleration of AI governance and establishing accountability for AI within organisations.

Impact on Tech Providers: More Engagement Opportunities

Technology vendors are poised to benefit from the medium to long-term acceleration of AI investment, especially those based in the U.S., given government agencies’ preferences for local sourcing.

In the short term, our advice to technology vendors and service partners is to actively engage with CAIOs in client agencies to identify existing AI usage in their tools and platforms, as well as algorithms implemented by consultants and service partners.

Once AI guardrails are established within agencies, tech providers and service partners can expedite investments by determining which of their platforms, tools, or capabilities comply with specific guardrails and which do not.

Impact on SE Asia: Promoting a Digital Innovation Hub

By 2030, Southeast Asia is poised to emerge as the world’s fourth-largest economy – much of that growth will be propelled by the adoption of AI and other emerging technologies.

The projected economic growth presents both challenges and opportunities, emphasizing the urgency for regional nations to enhance their AI governance frameworks and stay competitive with international standards. This initiative highlights the critical role of AI integration for private sector businesses in Southeast Asia, urging organizations to proactively address AI’s regulatory and ethical complexities. Furthermore, it has the potential to stimulate cross-border collaborations in AI governance and innovation, bridging the U.S., Southeast Asian nations, and the private sector.

It underscores the global interconnectedness of AI policy and its impact on regional economies and business practices.

By leading with a strategic approach to AI, the U.S. sets an example for Southeast Asia and the global business community to reevaluate their AI strategies, fostering a more unified and responsible global AI ecosystem.

The Risks

U.S. government agencies face the challenge of sourcing experts in  technology, legal frameworks, risk management, privacy regulations, civil rights, and security, while also identifying ongoing AI initiatives. Establishing a unified definition of AI and cataloguing processes involving ML, algorithms, or GenAI is essential, given AI’s integral role in organisational processes over the past two decades.

However, there’s a risk that focusing on AI governance may hinder adoption.

The role should prioritise establishing AI guardrails to expedite compliant initiatives while flagging those needing oversight. While these guardrails will facilitate “safe AI” investments, the documentation process could potentially delay progress.

The initiative also echoes a 20th-century mindset for a 21st-century dilemma. Hiring leaders and forming teams feel like a traditional approach. Today, organisations can increase productivity by considering AI and automation as initial solutions. Investing more time upfront to discover initiatives, set guardrails, and implement AI decision-making processes could significantly improve CAIO effectiveness from the outset.

The Future of AI
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Databases Demystified. Cloud-Based Databases

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In my previous Ecosystm Insights, I covered how to choose the right database for the success of any application or project. Often organisations select cloud-based databases for the scalability, flexibility, and cost-effectiveness.

Here’s a look at some prominent cloud-based databases and guidance on the right cloud-based database for your organisational needs.

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Click here to download ‘Databases Demystified. Cloud-Based Databases’ as a PDF.

Amazon RDS (Relational Database Service)

Pros.

Managed Service. Automates database setup, maintenance, and scaling, allowing you to focus on application development. 

Scalability. Easily scales database’s compute and storage resources with minimal downtime. 

Variety of DB Engines. Supports multiple database engines, including MySQL, PostgreSQL, MariaDB, Oracle, and SQL Server. 

Cons.

Cost. Can be expensive for larger databases or high-throughput applications. 

Complex Pricing. The pricing model can be complex to understand, with costs for storage, I/O, and data transfer. 

Google Cloud SQL

Pros.

Fully Managed. Takes care of database management tasks like replication, patch management, and backups. 

Integration. Seamlessly integrates with other GCP services, enhancing data analytics and machine learning capabilities. 

Security. Offers robust security features, including data encryption at rest and in transit. 

Cons.

Limited Customisation. Compared to managing your own database, there are limitations on configurations and fine-tuning. 

Egress Costs. Data transfer costs (especially egress) can add up if you have high data movement needs. 

Azure SQL Database

Pros.

Highly Scalable. Offers a scalable service that can dynamically adapt to your application’s needs. 

Advanced Features. Includes advanced security features, AI-based performance optimisation, and automated updates. 

Integration. Deep integration with other Azure services and Microsoft products. 

Cons. 

Learning Curve. The wide array of options and settings might be overwhelming for new users. 

Cost for High Performance. Higher-tier performance levels can become costly. 

MongoDB Atlas

Pros. 

Flexibility. Offers a flexible document database that is ideal for unstructured data. 

Global Clusters. Supports global clusters to improve access speeds for distributed applications. 

Fully Managed. Provides a fully managed service, including automated backups, patches, and security. 

Cons. 

Cost at Scale. While it offers a free tier, costs can grow significantly with larger deployments and higher performance requirements. 

Indexing Limitations. Efficient querying requires proper indexing, which can become complex as your dataset grows. 

Amazon DynamoDB

Pros. 

Serverless. Offers a serverless NoSQL database that scales automatically with your application’s demands. 

Performance. Delivers single-digit millisecond performance at any scale. 

Durability and Availability. Provides built-in security, backup, restore, and in-memory caching for internet-scale applications. 

Cons. 

Pricing Model. Pricing can be complex and expensive, especially for read/write throughput and storage. 

Learning Curve. Different from traditional SQL databases, requiring time to learn best practices for data modeling and querying. 

Selection Considerations 

Data Model Compatibility. Ensure the database supports the data model you plan to use (relational, document, key-value, etc.). 

Scalability and Performance Needs. Assess whether the database can meet your application’s scalability and performance requirements. 

Cost. Understand the pricing model and estimate monthly costs based on your expected usage. 

Security and Compliance. Check for security features and compliance with regulations relevant to your industry. 

Integration with Existing Tools. Consider how well the database integrates with your current application ecosystem and development tools. 

Vendor Lock-in. Be aware of the potential for vendor lock-in and consider the ease of migrating data to other services if needed. 

Choosing the right cloud-based database involves balancing these factors to find the best fit for your application’s requirements and your organisation’s budget and skills. 

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Securing BFSI: Strategies to Eradicate Identity Fraud

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Despite financial institutions’ unwavering efforts to safeguard their customers, scammers continually evolve to exploit advancements in technology. For example, the number of scams and cybercrimes reported to the police in Singapore increased by a staggering 49.6% to 50,376 at an estimated cost of USD 482M in 2023. GenAI represents the latest challenge to the industry, providing fraudsters with new avenues for deception.

Ecosystm research shows that BFSI organisations in Asia Pacific are spending more on technologies to authenticate customer identity and prevent fraud, than they are in their Know Your Customer (KYC) processes.

The Evolution of the Threat Landscape in BFSI

Synthetic Identity Fraud. This involves the creation of fictitious identities by combining real and fake information, distinct from traditional identity theft where personal data is stolen. These synthetic identities are then exploited to open fraudulent accounts, obtain credit, or engage in financial crimes, often evading detection due to their lack of association with real individuals. The Deloitte Centre for Financial Services predicts that synthetic identity fraud will result in USD 23B in losses by 2030. Synthetic fraud is posing significant challenges for financial institutions and law enforcement agencies, especially with the emergence of advanced technologies like GenAI being used to produce realistic documents blending genuine and false information, undermining Know Your Customer (KYC) protocols.

AI-Enhanced Phishing. Ecosystm research reveals that in Asia Pacific, 71% of customer interactions in BFSI occur across multiple digital channels, including mobile apps, emails, messaging, web chats, and conversational AI. In fact, 57% of organisations plan to further improve customer self-service capabilities to meet the demand for flexible and convenient service delivery. The proliferation of digital channels brings with it an increased risk of phishing attacks.

While these organisations continue to educate their customers on how to secure their accounts in a digital world, GenAI poses an escalating threat here as well. Phishing schemes will employ widely available LLMs to generate convincing text and even images. For many potential victims, misspellings and strangely worded appeals are the only hint that an email from their bank is not what it seems. The maturing of deepfake technology will also make it possible for malicious agents to create personalised voice and video attacks.

Identity Fraud Detection and Prevention

Although fraudsters are exploiting every new vulnerability, financial organisations also have new tools to protect their customers. Organisations should build a layered defence to prevent increasingly sophisticated attempts at fraud.

  • Behavioural analytics. Using machine learning, financial organisations can differentiate between standard activities and suspicious behaviour at the account level. Data that can be analysed includes purchase patterns, unusual transaction values, VPN use, browser choice, log-in times, and impossible travel. Anomalies can be flagged, and additional security measures initiated to stem the attack.
  • Passive authentication. Accounts can be protected even before password or biometric authentication by analysing additional data, such as phone number and IP address. This approach can be enhanced by comparing databases populated with the details of suspicious actors.
  • SIM swap detection. SMS-based MFA is vulnerable to SIM swap attacks where a customer’s phone number is transferred to the fraudster’s own device. This can be prevented by using an authenticator app rather than SMS. Alternatively, SIM swap history can be detected before sending one-time passwords (OTPs).
  • Breached password detection. Although customers are strongly discouraged to reuse passwords across sites, some inevitably will. By employing a service that maintains a database of credentials leaked during third-party breaches, it is possible to compare with active customer passwords and initiate a reset.
  • Stronger biometrics. Phone-based fingerprint recognition has helped financial organisations safeguard against fraud and simplify the authentication experience. Advances in biometrics continue with recognition for faces, retina, iris, palm print, and voice making multimodal biometric protection possible. Liveness detection will grow in importance to combat against AI-generated content.
  • Step-up validation. Authentication requirements can be differentiated according to risk level. Lower risk activities, such as balance check or internal transfer, may only require minimal authentication while higher risk ones, like international or cryptocurrency transactions may require a step up in validation. When anomalous behaviour is detected, even greater levels of security can be initiated.

Recommendations

  1. Reduce friction. While it may be tempting to implement heavy handed approaches to prevent fraud, it is also important to minimise friction in the authentication system. Frustrated users may abandon services or find risky ways to circumvent security. An effective layered defence should act in the background to prevent attackers getting close.
  2. AI Phishing Awareness. Even the savviest of customers could fall prey to advanced phishing attacks that are using GenAI. Social engineering at scale becomes increasingly more possible with each advance in AI. Monitor emerging global phishing activities and remind customers to be ever vigilant of more polished and personalised phishing attempts.
  3. Deploy an authenticator app. Consider shifting away from OTP SMS as an MFA method and implement either an authenticator app or one embedded in the financial app instead.
  4. Integrate authentication with fraud analytics. Select an authentication provider that can integrate its offering with analytics to identify fraud or unusual behaviour during account creation, log in, and transactions. The two systems should work in tandem.
  5. Take a zero-trust approach. Protecting both customers and employees is critical, particularly in the hybrid work era. Implement zero trust tools to prevent employees from falling victim to malicious attacks and minimising damage if they do.
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Databases Demystified. Guide to Selecting the Right Database

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In my last Ecosystm Insights, I outlined various database options available to you. The challenge lies in selecting the right one. Selecting the right database is crucial for the success of any application or project. It involves understanding your data, the operations you’ll perform, scalability requirements, and more. Here is a guide that will walk you through key considerations and steps to choose the most suitable database from the list I shared last week.

What Tech Leaders should consider when selecting a Database

Understand Your Data Model

Relational (RDBMS) vs. NoSQL. Choose RDBMS if your data is structured and relational, requiring complex queries and transactions with ACID (Atomicity, Consistency, Isolation, Durability) properties. Opt for NoSQL if you have unstructured or semi-structured data, need to scale horizontally, or require flexibility in your schema design.

Consider the Data Type and Usage

Document Databases are ideal for storing, retrieving, and managing document-oriented information. They’re great for content management systems, ecommerce applications, and handling semi-structured data like JSON, XML.

Key-Value Stores shine in scenarios where quick access to data is needed through a key. They’re perfect for caching and storing user sessions, configurations, or any scenario where the lookup is based on a unique key.

Wide-Column Stores offer flexibility and scalability for storing and querying large volumes of data across many servers, suitable for big data applications, real-time analytics, and high-speed transactions.

Graph Databases are designed for data intensely connected through relationships, ideal for social networks, recommendation engines, and fraud detection systems where relationships between data points are key.

Time-Series Databases are optimised for storing and querying sequential data points indexed in time order. Use them for monitoring systems, IoT applications, and financial trading systems where time-stamped data is critical.

Spatial Databases support spatial data types and queries, making them suitable for geographic information systems (GIS), location-based services, and applications requiring spatial indexing and querying capabilities.

Assess Performance and Scalability Needs

In-Memory Databases like Redis offer high throughput and low latency for scenarios requiring rapid access to data, such as caching, session storage, and real-time analytics.

Distributed Databases like Cassandra or CouchDB are designed to run across multiple machines, offering high availability, fault tolerance, and scalability for applications with global reach and massive scale.

Evaluate Consistency, Availability, and Partition Tolerance (CAP Theorem)

Understand the trade-offs between consistency, availability, and partition tolerance. For example, if your application requires strong consistency, consider databases that prioritise consistency and partition tolerance (CP) like MongoDB or relational databases. If availability is paramount, look towards databases that offer availability and partition tolerance (AP) like Cassandra or CouchDB.

Other Considerations

Check for Vendor Support and Community. Evaluate the support and stability offered by vendors or open-source communities. Established products like Oracle Database, Microsoft SQL Server, and open-source options like PostgreSQL and MongoDB have robust support and active communities.

Cost. Consider both initial and long-term costs, including licenses, hardware, maintenance, and scalability. Open-source databases can reduce upfront costs, but ensure you account for support and operational expenses.

Compliance and Security. Ensure the database complies with relevant regulations (GDPR, HIPAA, etc.) and offers robust security features to protect sensitive data.

Try Before You Decide. Prototype your application with shortlisted databases to evaluate their performance, ease of use, and compatibility with your application’s requirements.

Conclusion

Selecting the right database is a strategic decision that impacts your application’s functionality, performance, and scalability. By carefully considering your data model, type of data, performance needs, and other factors like cost, support, and security, you can identify the database that best fits your project’s needs. Always stay informed about the latest developments in database technologies to make educated decisions as your requirements evolve.

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Driving Growth: 5 Ways to Empower Sales & Support Teams in BFSI

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Technological innovation is dramatically changing how organisations interact with modern consumers in the rapidly evolving banking, financial services, and insurance (BFSI) industry. The growing dependence on digital communication tools and platforms lies at the core of this transformation. These tools have become vital for BFSI organisations to meet the dynamic needs of today’s customers, enabling agile, responsive Sales & Support teams that can use real-time data to sustain customer engagement, ensure data security, comply with regulations, and streamline operations.

Customer Engagement Challenges in BFSI Organisations

Security Concerns. Customers in the BFSI industry are increasingly concerned about the security of their financial transactions and Personal Identifiable Information (PII). With the rise of cyber threats, customers expect robust security measures to protect their accounts and sensitive information. BFSI organisations need to continually invest in cybersecurity infrastructure and technologies to reassure customers and maintain their trust.

Customer Expectations. In the competitive landscape of the BFSI industry, customer retention and attraction are critical to sustaining profitability. Organisations must prioritise an agile approach that adapts swiftly to market changes. Central to this strategy is the delivery of personalised experiences aligned with individual preferences and needs, driven by advancements in digitalisation. To achieve this, BFSI organisations have to increase investments in AI-driven solutions to gain deep insights into customer behaviour, enabling them to accurately anticipate and meet evolving needs.

Regulatory Compliance. The industry operates in a highly regulated environment with strict compliance requirements imposed by various regulatory bodies. Ensuring compliance with constantly evolving regulations such as GDPR, PSD2, Dodd-Frank, etc., poses a significant challenge for organisations. To complicate the landscape further, institutions with cross-border operations need to consider the laws in different countries. Compliance efforts often result in additional operational complexities and costs, which can impact the overall customer experience if not managed effectively.

Digital Transformation. Rapid technological advancements and changing customer preferences are driving BFSI organisations to undergo digital transformation initiatives. However, legacy systems and processes hinder their ability to innovate and adapt to digital trends quickly. Transitioning to modern, agile architectures while ensuring uninterrupted services and minimal disruption to customers is a complex undertaking for many BFSI organisations.

Customer Education and Communication. Financial products and services can be complex, and customers often require guidance to make informed decisions. Sales & Support teams in BFSI organisations struggle to effectively educate their customers about the features, benefits, and risks associated with various products. Clear and transparent communication regarding fees, terms, and conditions is essential for building trust and maintaining customer satisfaction. Balancing regulatory requirements with the need for transparent communication can be challenging.

5 Ways to Empower Sales & Support Teams in BFSI

BFSI organisations in Asia Pacific often overlook technology enablement for the empowerment of their Sales & Support and other customer engagement teams. Key measures to empower these teams include upskilling for role flexibility and offering competitive remuneration for better employee retention.

Key measures to empower Customer Engagement Teams in Asia Pacific BFSI Organisations

Organisations should prioritise upgrading Sales & Support tools and solutions to address the team’s key pain points.

#1 Boost Customer Engagement with Omnichannel Support

BFSI organisations need to work on a suite of API-driven solutions to create a comprehensive omnichannel presence. This enables engagement with customers via their preferred channels, such as SMS, email, voice, chat, or video. Such flexibility enhances customer satisfaction and loyalty by ensuring personalised and convenient interactions. This includes capabilities such as the ability to deploy messaging and voice services to dispatch timely account activity alerts, secure transactions with two-factor authentication, and deliver customised financial advice through chatbots or direct communications.

#2 Streamline Customer Service with AI and Virtual Assistants

Integrating AI and virtual assistants allows BFSI companies to automate standard inquiries and transactions, freeing Sales & Support teams to tackle more sophisticated customer needs. These AI tools can interpret and process natural language, facilitating conversational interactions with automated services. This boosts efficiency and shortens response times, elevating the customer engagement experience. Also, consistently integrating these virtual assistants across various channels ensures a uniform customer experience – and brand image.

#3 Enhance Security Measures and Compliance Standards

Adhering to stringent security and compliance requirements is essential for BFSI organisations. A secure platform complies with critical global and country-level standards and regulations. The voice and video communication services must include comprehensive encryption, protecting all customer interactions. There is also a need to have a suite of tools for monitoring and auditing communications to meet compliance requirements, allowing BFSI organisations to protect sensitive data while providing secure communication options.

#4 Leverage Insights for Personalised Customer Interactions

BFSI organisations must focus on aggregating, harmonising, and scrutinising customer interactions across various channels. This holistic view of customer behaviour allows for more targeted and personalised services, enhancing customer engagement and loyalty. By leveraging insights into customers’ interaction histories, preferences, and financial objectives, companies can customise their outreach and recommendations, improving upselling, cross-selling, and retention strategies.

#5 Increase Operational Efficiency with Cloud-Based Solutions

Cloud-based communication solutions offer BFSI organisations the scalability and flexibility needed to respond swiftly to market shifts and customer demands. This adaptability is vital for fostering growth in a dynamic industry. A customisable solution supports organisations in refining their operations, from automating workflows to integrating CRM systems, enabling Sales & Support teams to operate more smoothly and effectively. Cloud technology helps reduce operational expenses, elevate service quality, and spur innovation.

Digital communication and collaboration tools have the power to revolutionise BFSI, enhancing engagement, security, and efficiency. Through APIs, AI, and cloud, organisations can meet evolving market needs, driving growth and innovation. Embracing these solutions ensures competitiveness and agility in a changing landscape.

The Experience Economy
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Databases Demystified. A Guide to Types and Uses

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Databases are foundational elements in the tech ecosystem, crucial for managing various data types efficiently. Beyond the traditional relational and NoSQL databases, specialised databases like Time-Series, Spatial, and Document-oriented databases cater to specific needs, enhancing data processing and analysis capabilities. This Ecosystm Insights discusses database categories, offering insights into their functionalities and examples of vendors and products.

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Click here to download ‘Databases Demystified – A Guide to Types and Uses’ as a PDF.

Here is a run down of the kinds of databases and their uses for a quick reference.

Relational Databases (RDBMS)

Utilise tables to store data, emphasising relationships among data. They support Structured Query Language (SQL) for data manipulation.

Examples.

  • Oracle Database. Feature-rich and scalable, suitable for enterprise-level applications
  • MySQL. An Oracle-owned, open-source option popular for web applications
  • Microsoft SQL Server. Known for robust data management and analysis features
  • PostgreSQL. Offers advanced functionalities, including support for JSON and GIS data

NoSQL Databases

Designed for unstructured data, offering flexibility in data modelling. NoSQL databases are scalable and cater to various data types.

Examples.

  • Document-Oriented. MongoDB (flexible JSON-like documents), Couchbase (optimised for mobile and web development)
  • Key-Value Stores. Redis (in-memory store used for caching), Amazon DynamoDB (managed, scalable database service)
  • Wide-Column Stores. Cassandra (handles large data across many servers), Google Bigtable (high-performance service)
  • Graph Databases. Neo4j (manages data in graph structures), Amazon Neptune (managed graph database service).

In-Memory Databases

Store data in RAM instead of on disk, speeding up data retrieval. Ideal for real-time processing and analytics.

Examples.

  • Redis. Versatile in-memory data structure store, supporting various data types
  • SAP HANA. Accelerates real-time decisions with its high-performance in-memory capabilities
  • Oracle TimesTen. Tailored for real-time applications requiring quick data access

NewSQL Databases

Blend the scalability of NoSQL with the ACID guarantees of RDBMS, suitable for modern transactional workloads.

Examples.

  • Google Spanner. Offers global-scale transactional consistency
  • CockroachDB. Ensures survivability, scalability, and consistency for cloud services
  • VoltDB. Combines in-memory speed with NewSQL’s transactional integrity

Distributed Databases

Distribute data across multiple locations to enhance availability, reliability, and scalability.

Examples.

  • Cassandra. Ensures robust support for multi-datacentre clusters
  • CouchDB. Focuses on ease of use and horizontal scalability
  • Riak KV. Prioritises availability and fault tolerance

Object-oriented Databases

Store data as objects, mirroring object-oriented programming paradigms. They seamlessly integrate with object-oriented languages.

Examples.

  • db4o. Targets Java and .NET applications, offering an object database solution
  • ObjectDB. A powerful Java-oriented object database
  • Versant Object Database. Manages complex objects and relationships in enterprise environments

Time-Series Databases

Optimised for storing and managing time-stamped data. Ideal for applications that collect time-based data like IoT, financial transactions, and metrics.

Examples.

  • InfluxDB. Open-source database optimised for fast, high-availability storage and retrieval of time-series data in fields like monitoring, analytics, and IoT
  • TimescaleDB. An open-source time-series SQL database engineered for fast ingest and complex queries
  • Prometheus. A powerful time-series database used for monitoring and alerting, with a strong focus on reliability

Spatial Databases

Specialised in storing and querying spatial data like maps and geometry. They support spatial indexes and queries for efficient processing of location-based data.

Examples.

  • PostGIS. An extension to PostgreSQL, adding support for geographic objects and allowing location queries to be run in SQL
  • MongoDB. Offers geospatial indexing and querying for handling location-based data efficiently
  • Oracle Spatial and Graph. Provides a set of functionalities for managing spatial data and performing advanced spatial queries and analysis

Document Databases

Store data in document formats (e.g., JSON, XML), focusing on the flexibility of data representation. They are schema-less, making them suitable for unstructured and semi-structured data.

Examples.

  • MongoDB. Leading document database, offering high performance, high availability, and easy scalability
  • CouchDB. Designed for the web, offering a scalable architecture and easy replication features
  • Firebase Firestore. A flexible, scalable database for mobile, web, and server development from Firebase and Google Cloud Platform

Conclusion

Understanding the nuances and capabilities of different database types is crucial for selecting the right database that aligns with your application’s needs. From the structured world of RDBMS to the flexible nature of NoSQL, the precision of Time-Series, the geographical prowess of Spatial databases, and the document-oriented approach of Document databases, the landscape is rich and varied. Each database type offers unique features and functionalities, catering to specific data storage and retrieval requirements, enabling developers and businesses to build efficient, scalable, and robust applications.

Look out for my next Ecosystm Insights that will provide guidance on selecting the right database for the right reasons!

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