Achieving Sustainability: The Tide is Turning
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In this blog, our guest author HE Jo Tyndall, delivers a message of hope for the future and talks about initiatives across all levels to combat climate change and biodiversity loss. “The pieces of the puzzle that will create a sustainable future are all there – it is time to start fitting them together.”

If, like me, you have watched Sir David Attenborough’s “witness statement” (A Life On Our Planet), it is easy to despair of the wanton, wilful destruction humanity has wreaked on the Earth, and to be horrified that so much of this has happened in one man’s (admittedly long) lifetime. The images he conjures – of distressed orangutans, starving polar bears, floods, fires and droughts, and of rampant deforestation – underscore how ubiquitous, urgent and overwhelming the climate change and biodiversity crises are.

But Sir David ends with a message of hope, and it is this I want to emphasise. Everywhere we look, there are green shoots of hope, many growing into sturdy saplings. They are coming thick and fast, and they are becoming mainstream – no longer relegated to the tick-box margins of policy or practice. The pieces of the puzzle that will create a sustainable future are all there – it is time to start fitting them together.

Political Signals Create a Ripple Effect

First, and foremost, in 2015 we got the Paris Agreement (and subsequently its rulebook). This was no mean feat. It set climate goals, gave us global rules for being transparent and accountable, and put governments on a path of continuous improvement to reach those collective goals. It is easy to dismiss global treaties as just words on paper, but this is to ignore the profound ripple effect those words have already had. (The Agreement held firm despite the US withdrawal – but the fillip when it re-joins will be welcome.)  

The political signals set the first ripples off as governments needed climate policies to meet their Paris undertakings. The European Green Deal aims for a sustainable EU economy, with no net greenhouse gas emissions by 2050, decoupling economic growth from resource use. The UK will host next year’s UN Climate Change Conference of the Parties (COP26) – and has doubled its climate finance for the period 2021-2025.

In September this year, China – the world’s largest emitter of greenhouse gases – announced it would achieve carbon neutrality by 2060. Japan and Korea, too, have upped their mid-century targets to bring net emissions to zero.  

The New Zealand Government has set a legislated goal for the country to be carbon neutral by 2050; has amended our Emissions Trading System (ETS) to ensure price signals encourage a move to low carbon; set up a green investment fund; invested heavily in research into reducing emissions from livestock production; and, most recently, made carbon-related financial disclosures mandatory for specified companies, banks, insurers and investment managers. We have also made it our mission to encourage governments to phase out fossil fuel subsidies (some US$400bn each year) that promote excessive consumption.  

The Ripples Reach Cities and Businesses…

The political signals have flowed through to regional and local government. The C40 group (cities around the world working towards sustainability goals) now has 96 participating members – with many cities finding opportunities to collaborate with others in the network on joint projects.

It is becoming obvious that fossil fuel industries are at a disadvantage against increasingly cost-competitive renewable energy. Governments are working out how to manage a ‘just transition’ for the energy sector, while forward-leaning energy companies are re-shaping their business models in anticipation of a low carbon future.

Political signals encourage businesses to factor climate change into their planning and investment decisions. Businesses everywhere have read the political tea leaves and we see weekly announcements of pledges for carbon neutrality, ethical investing, green financing and so on. Whether it is Blackrock or NZ Super Fund making environmental, social, and governance (ESG) considerations integral to their investments, or Ikea’s IWAY (its ESG code of conduct for itself and its suppliers), business is showing a deeper commitment to sustainability than ever before. 

Some industries will have to be more invested than others in emissions reduction, but this opens a world of opportunity and innovation. Energy & Utilities companies are implementing waste-to-energy solutions – Singapore’s Integrated Waste Management Facility (IWMF) is set to be the world’s largest energy recovery facility – and adoption of carbon capture, utilisation and storage (CCUS) facilities is at last gathering momentum across energy systems. Industries like aviation and maritime, too, have to play a key role in a circular economy.

… And Individuals (the Last – and First – Pieces of the Puzzle)

The ripples have spread to individuals – people like you and me. I know there are still plenty of climate deniers around. But mindsets are changing – and when that happens, the ripples become a tidal wave of real change. If we each start thinking we can do it and we will do it, the change will happen. If we make it clear, in our preferences as consumers, and in our expectations of the businesses we buy from or invest in, the change will happen.

The numbers who recognise we must live within our planetary boundaries are growing, values are changing (especially in light of the pandemic), and our low-carbon future is a high-tech one – not hemp shirts and home-made candles (unless of course these are your thing). Digital is a critical part of the story. Blockchain and distributed ledger technology (DLT) is being used to cater to a new generation of consumers, conscious of buying what is good for the world in the face of climate change and biodiversity loss. Food products are being branded using track-and-trace capabilities of Blockchain for ‘farm to fork’ visibility. 

Who doesn’t want to breathe clean air, have lower energy bills, and eat safe and healthy food? Maybe we will see more initiatives like America’s Pledge, bringing together an entire ecosystem committed to fighting climate change, growing the economy, and protecting public health – an ecosystem of states, cities, businesses, universities, and citizens.

We now have the rules, the policy tools, the technologies, and – increasingly – we have the will to act. As we re-build our economies, our businesses, and our lives, let us re-build better. So, I would echo Sir David Attenborough’s optimism – it is just that we do not have his (95 years) lifetime left to put things right.


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Team Ecosystm is Ecosystm’s inhouse content generation team, which is a part of our Marketing team. The content is generated through secondary research, and inputs from our analysts and advisors. The data findings mentioned in all Team Ecosystm posts are drawn from Ecosystm’s live and ongoing studies available on the Ecosystm platform.


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