The Evolution of the Partner Landscape
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If you are a tech vendor, you are acutely aware that your partner ecosystem is evolving. You are forging unusual partnerships (sometimes with competitors!) and re-evaluating your partnerships with your traditional  ‘channels’ to bring more value to you, your partners, and their customers.

Ecosystm Principal Advisor Niloy Mukherjee shares his views on the shifts in the partner landscape, the potential opportunities and the challenges that you are likely to face.

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Niloy brings deep expertise in the digital and technology industry with over 25 years experience, spanning McKinsey, Dell, HP, Compaq and the Tata Group. He has covered complex engagements across functional areas in the Commercial space – Sales, Go-To-Market, Business Development, Media, Product Marketing, Pricing, Field Marketing, Business Planning, Operations, Strategy & Planning, Digital Operations. He has led engagements to build Go-To-Market strategies and specialised in Product Management – designing the appropriate portfolio and Pricing. He has delivered strategies to balance growth and market share growth while still delivering on profitability. Niloy was the Vice President responsible for the Client Solutions product line across APJ at Dell and also the Head of Strategy for APJ for End User Computing, managing a large team and has also led a global organisation as the Worldwide Client Solutions Pricing Director. He has collaborated extensively with the C-suite to enable clients across the Digital Value Chain. Niloy is a graduate of the Indian Institute of Management, Ahmedabad. Prior to that he studied Mechanical Engineering from the University of Pune.


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