The Future of Marketing: Enabled by Crypto
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In the last decade, blockchain technology and crypto have been laying the foundations for an alternative reality in which humans interact and organise themselves without the mediation of a third party. Cryptocurrencies are almost a USD 2 trillion asset today and billions of dollars are being traded globally without the need of a bank or intermediary, with transactions secured on blockchains. Non-fungible tokens (NFTs) – currently valued at over USD 500 million – fuelled the democratisation of the art world and provided a proof-of-concept that crypto enables wider communities to transact pseudonymously.

The discovery, storytelling, evangelism, transfer of ownership in exchange for monetary value, are taking place seamlessly in the decentralised world, without a single dollar being spent on advertising. There is no central owner or authority directing this phenomenon.

Read on to find out more about:

  • How crypto is causing a Marketing revolution
  • The ways corporates, consumers and content creators are leveraging it
  • The growth in Decentralised Marketing (DeMar)
  • The NFT use case for brands
  • Brands in Web 3.0 today
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Anjali is a Principal Advisor at Ecosystm focused on Blockchain, Crypto, NFTs and Web3.0. She coined, defined and minted the term DeMar (Decentralised Marketing) as an NFT. Anjali helps businesses to develop DeMar frameworks, and bridge businesses to crypto culture digital communities via NFT's and smart contracts. Anjali is an author, speaker and thought leader in Web3.0. She is also a founder member and contributor to several DAO’s (Decentralised Autonomous Organisations). She is a former leader in international marketing, branding and advertising in the media and tech industry. She was previously the APAC marketing head for Dow Jones, WSJ; and held similar roles at WarnerMedia - CNN, MSN, and the BBC in Hong Kong, India and the United Kingdom. Anjali is based in Hong Kong and in her spare time she likes to hike or go long distance running and enjoys playing mahjong.


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