Life Inside the Metaverse
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While the concept of the Metaverse can be complex and confusing, it is not hard to imagine the benefits it will bring to an enterprise. In Applying the Metaverse to the Enterprise, I talked about how a Metaverse is nothing more than real life in digital form. Let us now look at what life inside a Metaverse will look like.   

The 4 Key Capabilities of the Metaverse

A Metaverse will allow for individual validation within a corporate environment through the association of four key capabilities:

Digital Built Environment. The digital built environment is the representation of the physical surroundings that provide the setting for human activity. A Metaverse provides a powerful, online, 3-D and 4-D representation of the physical workplace.

Interaction. Inhabitants of a Metaverse are known as avatars or residents. They can be representatives of staff or customers; and personalise an individuals’ interaction with the information being sought.

Navigation. Natural search occurs when the capability exists to spatially move an avatar through a digital environment. Today, the power of spatial search is self-evident and highlighted through applications such as Google Maps.

Collaboration. Social and information networks are created when two or more parties can openly and freely exchange information. They are also the basis of contemporary, decentralised digital economics (e.g., blockchain). Organisations are increasingly moving to incorporate emerging social technologies into traditional collaboration environments for decades.

The choice of a Metaverse would seem obvious for large organisations looking to move away from a process view of information. Building or construction analogies are already used to deal with the abstraction of information within their complex physical environments. It is, for example, a key principle of enterprise architecture. As a result, the decision to utilise a metaverse as a channel is ultimately not a big call.

The Metaverse will Require a Paradigm Shift

As a presentation layer, a Metaverse makes navigation and discovery easier and more intuitive. Adopting this new approach would allow a completely social and familiar way to interact with information. It would provide organisational benefits beyond the current capabilities of traditional data and process-driven environments and become the catalyst for major differences in the treatment of enterprise information. The interactive context of a Metaverse will also require differences in the way information is expressed.

The Metaverse will require a paradigm shift

Although the tech industry is strewn with concepts of “exchange” and “collaboration”, such terms are really actions that occur after an audience has engaged with the content. The Metaverse approach potentially addresses this challenge by first getting users comfortable with their environment before encouraging them to interact in it with others. Using these differences as key drivers, the creation of a Metaverse can focus on delivering a platform for personalised information discovery, specific to the responsibilities and opportunities for individuals within an organisation or broader ecosystem.

This is just one example of the Metaverse and enterprise. There are many others. For example, think about fully integrated asset management platforms used by retail property groups or airport corporations. The Metaverse will now allow these organisations to commercialise their full physical retail assets in a digital metaverse by offering tenants both a physical store and a digital store. Or even offer the digital space to a whole new portfolio of different tenants. The commercial upside of such models is significant and sure to drive investment.   

Overcoming the challenges of introducing a new information delivery channel seems like a difficult transformation choice today. Ultimately, this is the transition choice of Web 3.0. It is one that acknowledges that existing process-oriented channels will fail to meet the primary drivers and demands underpinning the growth of the new Web 3.0 world: individualism, personalisation, and decentralisation.

Yes, virtual reality environments are a super-appealing channel because of their immediate visual gratification, but behind that façade, the monetisation of physical, commercial data and the continual rise of infonomics is what it is all about.  

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Peter is an award winning and team-focused executive with a proven record of accomplishment in technology leadership, transformation, and innovation. He has a deep knowledge of systems and process thinking, the technology industry, the government sector, and their national and international ecosystems. He has extensive experience developing and implementing organisational change and technology strategies. Peter was part of the international tech analyst and management consulting communities, including periods at Gartner and Forrester from 1999-2017. Most recently he was the Director of City Innovation at one of Australia's six state capital cities. For four years he led the IT, geospatial, data and information management teams as well as the smart and sustainable city portfolios covering energy, lighting, smart transport and micro-mobility, smart parking, climate infrastructure and the industrial IOT technologies programs. During this time, he was also Chair of the Council of Capital City Lord Mayors Innovation and Connectivity Working Group, and the Australian Federal Government's Hobart City Deal Smart Cities Working Group. Peter has an inherent capacity for solving difficult problems, especially through the development of growth-based and collaborative partnerships, leveraging new and emerging technologies, and rebuilding high-performing teams. His many commercial, industry development and start-up experiences coupled with extensive cross-industry knowledge, and lived international experience, all add up to an extensive background of strategic vision setting and operational delivery capabilities. Outside of the office, Peter loves a good adventure in the outdoors. He will read anything, loses hours in the garden, spends more time cleaning his bike than riding it, dabbles in creative writing, religiously follows any sports, and is mostly stuck in the 80’s when it comes to music. He currently lives in Tasmania with his wife and two children.


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