Ecosystm onboards Audrey William, former Head of Research at Frost & Sullivan’s ANZ ICT practice

Singapore-headquartered global technology research firm boosts its research capabilities with the appointment of leading multi-disciplinary analyst as principal advisor

18 March 2019, SINGAPORE – Ecosystm, a disruptive technology research and advisory firm, has announced the appointment of Audrey William, one of Asia-Pacific’s foremost multi-disciplinary technology researchers. Having spent close to two decades in various research roles across multiple markets in the region, Audrey will boost the firm’s research and consulting capabilities across a diverse range of technology sectors, with a focus on enterprise communications, contact centres, customer experience, digital transformation and outsourcing.

Based in Sydney, Audrey has a proven track record both as an analyst and a business leader, having spent 18 years in various analyst roles at Frost & Sullivan, providing counsel to C-level executives on go-to-market strategies – most recently as Head of Research and Senior Fellow at the firm’s ICT practice in Australia and New Zealand. As one of the pioneers of the firm in the region, Audrey played a pivotal role in its regional expansion, including building and mentoring a team of analysts across various APAC markets, including Malaysia, Singapore and Australia.

Technology research forms the core of her expertise, her eclectic set of experiences as an analyst has developed her capabilities across diverse technology sectors, ranging from enterprise mobility, the internet of things (IoT) and enterprise communications to customer experience and outsourcing.

Beyond her involvement as an analyst, Audrey is also a prominent keynote speaker, having delivered over 150 keynote presentations addressing various technology and business segments. She is also regularly quoted in the media for her insights into ongoing technology trends and news.

Amit Gupta, Founder and CEO at Ecosystm, said: “One of Ecosystm’s goals as a technology research and advisory firm is to offer in-depth research and insights into emerging and niche trends, which were previously ignored in favour of more prolific topics. Along these lines, we are proud to welcome Audrey to the fold, one of the most respected analysts in the Asia-Pacific region, with a unique set of experiences and expertise.”

Audrey William, Principal Advisor at Ecosystm added: “As an individual with a fervent passion in technology research across a wide range of segments, I am excited to be part of an industry disrupter as dynamic and ambitious as Ecosystm is, and look forward to sharing my knowledge and insight to its impressive ecosystem of technology buyers and vendors.”

Audrey joins an Ecosystm team in the midst of rapid expansion. 2019 has seen the firm make a slew of high profile additions, including:

  • Anika Grant, Global HR Director, Uber, as Board Advisor
  • Manoj Menon, formerly Managing Director, APAC at Frost & Sullivan, as Principal Advisor
  • Craig Baty, formerly VP of Global Strategy at Fujitsu, as Principal Advisor

About Ecosystm
Ecosystm is a new age Technology Research and Advisory Firm that brings together tech buyers, vendors and analysts into one integrated platform. The firm moves away from the highly inefficient business models of traditional research firms and instead focuses on data democratisation, with an emphasis on accessibility, transparency and autonomy.

With technology becoming the number one source for innovation and differentiation, and global annual spending on technology due to exceed US$5 trillion by 2020, Ecosystm aims to enable all companies to harness the power of market data to make informed decisions. Offering data and research input, sourcing and subscription services, Ecosystm promises its users in-depth and relevant research by default.

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