In today’s digital world, data is an essential part of almost everything we do. From making informed business decisions to providing the best customer outcomes, data plays a crucial role in shaping organisations’ actions and strategies. With the increasing availability of customer data, companies can now gain valuable insights into customer behaviour, preferences, and expectations; and offer personalised experiences to build long-lasting relationships.
Ecosystm Principal Advisor, Audrey William talks about 5 things to keep in mind when working on your data strategy to improve customer experience.
- Build a data-driven CX culture. If you don’t have a Chief Experience Officer, appoint one.
- Understand your data needs. Blindly gathering data without evaluating significance or utilisation, can cost you.
- Evaluate your data repositories. Invest in a CDP or an Intelligent Data Platform for a unified view of customer data.
- Use Speech Analytics to truly understand your customer. Go beyond traditional metrics to gather data-driven insights.
- Aim to achieve hyperpersonalisation. Make it the goal and core of your data and customer strategies.
Read on to find more.
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