The Media & Entertainment industry has enjoyed a boom over the last year – and the Sports industry has a key role to play in that. As sporting events resume this year, the conversations are increasingly about what technology can achieve. How can technology keep players and fans safe? How to leverage technology to give the virtual audience a real-life experience of their favourite sporting event? Which are the technologies that should be leveraged to maintain audience engagement?
Here are some examples of how immersive technologies are delighting fans globally; how technology providers are focusing on creating solutions to capture a larger share of this growing market; and the growth of innovative, tech-driven ecosystems in the industry.