As an industry, the tech sector tends to jump on keywords and terms – and sometimes reshapes their meaning and intention. “Sustainable” is one of those terms. Technology vendors are selling (allegedly!) “sustainable software/hardware/services/solutions” – in fact, the focus on “green” or “zero carbon” or “recycled” or “circular economy” is increasing exponentially at the moment. And that is good news – as I mentioned in my previous post, we need to significantly reduce greenhouse gas emissions if we want a future for our kids. But there is a significant disconnect between the way tech vendors use the word “sustainable” and the way it is used in boardrooms and senior management teams of their clients.
Defining Sustainability
For organisations, Sustainability is a broad business goal – in fact for many, it is the over-arching goal. A sustainable organisation operates in a way that balances economic, social, and environmental (ESG) considerations. Rather than focusing solely on profits, a sustainable organisation aims to meet the needs of the present without compromising the ability of future generations to meet their own needs.
This is what building a “Sustainable Organisation” typically involves:
Economic Sustainability. The organisation must be financially stable and operate in a manner that ensures long-term economic viability. It doesn’t just focus on short-term profits but invests in long-term growth and resilience.
Social Sustainability. This involves the organisation’s responsibility to its employees, stakeholders, and the wider community. A sustainable organisation will promote fair labour practices, invest in employee well-being, foster diversity and inclusion, and engage in ethical decision-making. It often involves community engagement and initiatives that support societal growth and well-being.
Environmental Sustainability. This facet includes the responsible use of natural resources and minimising negative impacts on the environment. A sustainable organisation seeks to reduce its carbon footprint, minimise waste, enhance energy efficiency, and often supports or initiates activities that promote environmental conservation.
Governance and Ethical Considerations. Sustainable organisations tend to have transparent and responsible governance. They follow ethical business practices, comply with laws and regulations, and foster a culture of integrity and accountability.
Security and Resilience. Sustainable organisations have the ability to thwart bad actors – and in the situation that they are breached, to recover from these breaches quickly and safely. Sustainable organisations can survive cybersecurity incidents and continue to operate when breaches occur, with the least impact.
Long-Term Focus. Sustainability often requires a long-term perspective. By looking beyond immediate gains and considering the long-term impact of decisions, a sustainable organisation can better align its strategies with broader societal goals.
Stakeholder Engagement. Understanding and addressing the needs and concerns of different stakeholders (including employees, customers, suppliers, communities, and shareholders) is key to sustainability. This includes open communication and collaboration with these groups to foster relationships based on trust and mutual benefit.
Adaptation and Innovation. The organisation is not static and recognises the need for continual improvement and adaptation. This might include innovation in products, services, or processes to meet evolving sustainability standards and societal expectations.
Alignment with the United Nations’ Sustainable Development Goals (UNSDGs). Many sustainable organisations align their strategies and operations with the UNSDGs which provide a global framework for addressing sustainability challenges.
Organisations Appreciate Precise Messaging
A sustainable organisation is one that integrates economic, social, and environmental considerations into all aspects of its operations. It goes beyond mere compliance with laws to actively pursue positive impacts on people and the planet, maintaining a balance that ensures long-term success and resilience.
These factors are all top of mind when business leaders, boards and government agencies use the word “sustainable”. Helping organisations meet their emission reduction targets is a good starting point – but it is a long way from all businesses need to become sustainable organisations.
Tech providers need to reconsider their use of the term “sustainable” – unless their solution or service is helping organisations meet all of the features outlined above. Using specific language would be favoured by most customers – telling them how the solution will help them reduce greenhouse gas emissions, meet compliance requirements for CO2 and/or waste reduction, and save money on electricity and/or management costs – these are all likely to get the sale over the line faster than a broad “sustainability” messaging will.
As organisations demand more industry-ready and localised services, global technology companies feel an active need to re-evaluate their capabilities and bridge gaps through partnerships and acquisitions. Ecosystm has been helping global technology companies evolve their partner strategies to remain relevant to the Asia Pacific market.
Our analysis of the tech acquisition landscape in Asia Pacific over the last three years shows that:
- While global tech providers are expanding their presence in Australia and Singapore, emerging markets in Southeast Asia are receiving a fair share of attention. 17% of tech acquisitions by global tech companies between 2020-22 have been in these markets.
- A quarter of the acquisitions were for product and platform capabilities. The rest were all done to bolster services portfolios – such as managed technology, business process, implementation & integration and consulting services.
- A large percentage of the acquisitions are to bolster industry capabilities through transformative technologies such as AI/ML, cloud and cybersecurity.
Here is the analysis of more than 100 acquisitions made by large global tech companies in Asia Pacific between 2020-2022.
Download ‘Asia Pacific Tech Acquisition Trends’ as a PDF
Organisations are uncertain about how 2023 will shape up for them, amidst concerns about recessions, supply chain uncertainties, continued geopolitical volatility, energy crisis, and labour disruptions. At the same time, they have to continue to evolve their products and services, the customer experiences they deliver, and overall brand image.
If you are a tech leader, your first instinct would be to cut down on technology spend to align with your organisation’s cost optimisation strategy. And that is where you would make the first mistake – this is the time to invest in the right technologies to help your organisation face the uncertainties with agility.
Here are 5 things that you should keep in mind when shaping your organisation’s tech landscape in 2023.
- Focus on the shortest time to value. Choose a few smart digital improvements that are aligned with the strategic goals of the business and deliver value quickly.
- Drive better corporate outcomes through Sustainability programs. The transition to smart and sustainable digital assets and infrastructure should be a top priority for today’s technology leaders.
- Build resilience by improving value chain visibility. Digital technologies will continue to play an important role in providing visibility and insights across the value chains for risk management and resilience.
- Treat location data as a feedstock for AI & Automation. With the increasing importance of automation, especially to contemporary service models like digital twins and metaverse, incorporating spatial and location data into your strategy is essential for staying ahead of the competition and driving meaningful business outcomes.
- Find allies against cyber adversaries. Join the cybersecurity communities that exist in your geography and industry. Participate openly as possible so that lessons are shared quickly and widely. Don’t try to defeat the flood on your own.
Read on to find more.
Download Making the Right Tech Decisions for Better Value as a PDF
With organisations facing an infrastructure, application, and end-point sprawl, the attack surface continues to grow; as do the number of malicious attacks. Cyber breaches are also becoming exceedingly real for consumers, as they see breaches and leaks in brands and services they interact with regularly. 2023 will see CISOs take charge of their cyber environment – going beyond a checklist.
Here are the top 5 trends for Cybersecurity & Compliance for 2023 according to Ecosystm analysts Alan Hesketh, Alea Fairchild, Andrew Milroy, and Sash Mukherjee.
- An Escalating Cybercrime Flood Will Drive Proactive Protection
- Incident Detection and Response Will Be the Main Focus
- Organisations Will Choose Visibility Over More Cyber Tools
- Regulations Will Increase the Risk of Collecting and Storing Data
- Cyber Risk Will Include a Focus on Enterprise Operational Resilience
Read on for more details.
Download Ecosystm Predicts: The Top 5 Trends for Cybersecurity & Compliance in 2023 as a PDF
Southeast Asia has evolved into an innovation hub with Singapore at the centre. The entrepreneurial and startup ecosystem has grown significantly across the region – for example, Indonesia now has the 5th largest number of startups in the world.
Organisations in the region are demonstrating a strong desire for tech-led innovation, innovation in experience delivery, and in evolving their business models to bring innovative products and services to market.
Here are 5 insights on the patterns of technology adoption in Southeast Asia, based on the findings of the Ecosystm Digital Enterprise Study, 2022.
- Data and AI investments are closely linked to business outcomes. There is a clear alignment between technology and business.
- Technology teams want better control of their infrastructure. Technology modernisation also focuses on data centre consolidation and cloud strategy
- Organisations are opting for a hybrid multicloud approach. They are not necessarily doing away with a ‘cloud first’ approach – but they have become more agnostic to where data is hosted.
- Cybersecurity underpins tech investments. Many organisations in the region do not have the maturity to handle the evolving threat landscape – and they are aware of it.
- Sustainability is an emerging focus area. While more effort needs to go in to formalise these initiatives, organisations are responding to market drivers.
More insights into the Southeast Asia tech market below.
Click here to download The Future of the Digital Enterprise – Southeast Asia as a PDF
Life never gets any easier for the digital and information technology teams in organisations. The range and reach of the different technologies continue to open new opportunities for organisations that have the foresight and strategy to chase them. Improving offers for existing customers and reaching new segments depend on the organisation’s ability to innovate.
But the complexity of the digital ecosystem means this ability to innovate will be heavily constrained, causing improvements to take longer and cost more in many cases. Addressing the top business priorities expressed in the Ecosystm Digital Enterprise Study, 2022, will need tech teams to look to simplify as well as add features.
Complexity is Not Just an IT Issue
Many parts of an organisation have been making decisions on implementing new digital capabilities, particularly those involved in remote working. Frequently, the IT organisation has not been involved in the selection, implementation and use of these new facilities.
The number of start-up organisations delivering SaaS has continued to explode. A particular area has been the expansion of co-creation tools used by teams to deliver outcomes. In many cases, these have been introduced by enthusiastic users looking to improve their immediate working environment without the understanding of single-sign-on requirements, security and privacy of information or the importance of backup and business continuity planning.
SaaS tools such as Notion, monday.com and ClickUp (amongst many, many others), are being used to coordinate and manage teams across organisations of all sizes. While these are all cloud services, the support and maintenance of them ultimately will fall to the IT organisation. And they won’t be integrated at all with the tools the IT organisation uses to manage and improve user experience.
Every new component adds to the complexity of the tech environment – but with that complexity comes increased dependencies between components, which slows an organisation’s ability to adapt and evolve. This means each change needs more work to deliver, costs increase, and it takes longer to deliver value.
And this increasing complexity causes further problems with cybersecurity. Without regular attention, legacy systems will increase the attack surface of organisations, making it easier to compromise an organisation’s environment. At a recent executive forum with CISOs, attendees rated the risks caused by their legacy systems as their most significant concern.
An organisation’s leadership needs to both simplify and advance their organisation’s digital capabilities to remain competitive. This balance should not be left to the IT organisation to achieve as they will not be able to deliver both without wider support and recognition of the problems.
Discriminate on Differentiating Skills
One thing we can be sure of is that we won’t be able to employ all the skills we need for our future capabilities. We are not training enough people in the skills that we need now and for the future, and the range of technologies continues to expand, increasing the number of skills that we will need to keep an organisation running.
Most organisations are not removing or replacing ageing systems, preferring to keep them running at an apparently low cost. Often these legacy systems are fully depreciated, have low maintenance costs and have few changes made to them, as other areas of the organisation offer better investment options. But this also means that the old skills remain necessary.
So organisational leaders are adding new skills requirements on top of old, with the older skills being less attractive with so many new languages, frameworks and databases becoming available. Wikipedia has a very long list of languages that have been developed over the years. Some from the 1950s, like FORTRAN and LISP, continue to be used today.
Organisations will not be in a position to employ all the skills it needs to implement, develop and maintain for its digital infrastructure and applications. The choice is going to be which skills are most important to an organisation. This selection needs to be very discriminating and focus on differentiating skills – those that really make a difference within your ecosystem, particularly for your customers and employees.
Organisations will need a great partner who can deliver generic skills and more services. They will have better economies of scale and skill and will free management to attend to those things most important to customers and employees.
Hybrid Cloud has an Edge
Almost every organisation has a hybrid cloud environment. This is not a projection – it has already happened. And most organisations are not well equipped to deal with this situation.
Organisations may not be aware that they are using multiple public clouds. Many of the niche SaaS applications used by an organisation will use Microsoft Azure, AWS or GCP, so it is highly likely organisations are already using multiple public clouds. Not to mention the offerings from vendors such as Oracle, Salesforce, SAP and IBM. IT teams need to be able to monitor, manage and maintain this complex set of environments. But we are only in the early stages of integrating these different services and systems.
But there is a third leg to this digital infrastructure stool that is becoming increasingly important – what we call “the Edge” – where applications are deployed as part of the sensors that collect data in different environments. This includes applications such as pattern recognition systems embedded in cameras so that network and server delays cannot affect the performance of the edge systems. We can see this happening even in our homes. Google supports their Nest domestic products, while Alexa uses AWS. Not to mention Amazon’s Ring home security products.
With the sheer number of these edge devices that already exist, the complexity it adds to the hybrid environment is huge. And we expect IT organisations to be able to support and manage these.
Simplify, Specialise, Scale
The lessons for IT organisations are threefold:
- Simplify as much as possible while you are implementing new features and facilities. Retiring legacy infrastructure elements should be consistently included in the IT Team objectives. This should be done as part of implementing new capabilities in areas that are related to the legacy.
- Specialise in the skills that are the differentiators for your organisation with its customers and employees. Find great partners who can provide the more generic skills and services to take this load off your team.
- Scale your hybrid management environment so that you can automate as much of the running of your infrastructure as possible. You need to make your IT Team as productive as possible, and they will need power tools.
For IT vendors, the lessons are similar.
- Simplify customer offers as much as possible so that integration with your offering is fast and frugal. Work with them to reduce and retire as much of their legacy as possible as you implement your services. Duplication of even part of your offer will complicate your delivery of high-quality services.
- Understand where your customers have chosen to specialise and look to complement their skills. And consistently demonstrate that you are the best in delivering these generic capabilities.
- Scale your integration capabilities so that your customers can operate through that mythical single pane of glass. They will be struggling with the complexities of the hybrid infrastructure that include multiple cloud vendors, on-premises equipment, and edge services.
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For the last two years organisations have been forced to invest on digital services for their customers and giving their employees access to the right technologies to allow them to work from home – or from anywhere they choose to. Organisations find that they have to continue to evolve – and are now looking to build a ‘Digital Workplace’ that caters to the hybrid workplace.
As organisations in ASEAN define the work model that works for their business operations, work culture and organisational goals, there are a few areas that they must focus on.
Here are 5 insights from the Ecosystm Voice of the Employee Study that will help you shape your Digital Workplace.
- Evolve the physical workplace. 72% of knowledge workers in ASEAN will work both remotely and from the office.
- Build a true hybrid work culture. As organisations form their Digital Workplace strategy, they will have to ensure that the workplace is as comfortable as home offices!
- Focus on employee wellbeing. Only 25% of organisations in ASEAN have made changes to their HR policies in the last two years.
- Invest in the right technologies. To build that resilient hybrid workplace, organisations will first have to conduct a gap analysis and consolidation of their tech investments over the last two years.
- Continue to monitor employee behaviour patterns. As organisations work towards a ‘Return to Work’ policy, they will see significant changes in employee usage behaviour patterns. If the right cyber practices are not in place, this could leave organisations vulnerable again.
Read on for more insights
One of the main questions that I have faced over the past week, since I wrote the Ecosystm Insight – Welcome to the Great Bounce Forward – is “How is this different to the “New Normal”? Many have commented that the concept of the Great Bounce Forward is more descriptive and more positive than the term “New Normal” – but I believe they are different, and require different strategies and mindsets.
This is a brief summary of some of the major differences between the New Normal and the Great Bounce Forward. I look forward with excitement and some trepidation towards this future. One where business success will be dictated not only by our customer obsession, but also the ability of our business to pivot, shift, change and adapt.
I can’t tell you what will happen in the future – a green revolution? Another pandemic? A major war? A global recession? Market hypergrowth? All the people living life in peace? Imagine that…
What I can tell you is what your organisation needs to do to be able to meet all of these challenges head-on and set yourself up for success. And to me, that won’t look like the new normal. There is nothing normal about these business capabilities at all.
In this edition of Ecosystm RNx – an objective vendor ranking based on in-depth, quantified ratings from technology decision-makers on the Ecosystm platform – we rank the Top 10 Global Cybersecurity Vendors.
If you are an End User, you are having to re-evaluate your Cybersecurity risks and measures as both solution capabilities and the threat landscape become more complex. In a fragmented market, it is difficult to select the right Cybersecurity partner to safeguard your organisation. This vendor ranking will help you evaluate your buying decisions based on key evaluation ratings by your peers across a number of key metrics and benchmarks, including customer experience.
If you are Cybersecurity Vendor, you are aware that end users are looking more for Cybersecurity services than solutions – this is an opportunity to understand how your customers rate you on capabilities and their overall customer experience.
