Apple and Intel have signed an agreement where Apple will acquire Intel’s smartphone modem business for a deal valued at $1 billion. Apple will gain Intel’s Intellectual Property, equipment, leases, and approximately 2200 Intel employees will join Apple.
The deal is Apple’s second-largest ever after its $3.2bn purchase of Beats Electronics in 2014. The deal is expected to close at the end of the year and Intel will continue to develop modems for non-smartphone applications such as industrial equipment, autonomous vehicles and personal computers.
What Apple has really acquired from Intel?
Beyond getting 2,200 employees from Intel’s modem group along with the accompanying 17,000 patents, Apple now has the intellectual property to develop a modem that can be integrated with Apple (system-on-a-chip) or SOC.
Commenting on Apple’s acquisition of Intel modem business, Ecosystm Executive Analyst, Vernon Turner said “given its performance-driven and highly vertically integrated product line, Apple had its own ambitions to build its own modem. However, despite being capable of building chips, Apple lacked the knowledge to build a modem. To solve that issue, it would always have had to license patents from a 3rd party, unless they buy the company that has the patents instead.”
Aligning with the fifth generation
The acquisition of Intel modem business displays Apple’s ambition to ramp up on 5G technology. The foothold in the 5G modem business is also expected to reduce Apple’s reliance on Qualcomm, its modem supplier. Speaking of the competition, Apple’s global rivals in the handset business – Samsung Electronics and Huawei – already produce their own modem chips.
“Apple has a lot of catching up to Samsung and Huawei in the 5G modem market, and while it has now gained technology from Intel, there is still a significant gap and it will be a haul for Apple to suddenly catch up and overtake them,” said Turner. “Apple’s modem supplier, Qualcomm isn’t likely to be worried by this news either – it too has a lead of several years. The bottom line is that Apple didn’t have a lot of options to turn too if it wanted to be in control of as much of the phone IP stack as possible. It purchased a modem supplier that was perhaps the weakest in the market and had already thrown in the towel on their mobile modem business.”
Apple will take some time to absorb the Intel team into its business and likewise with the modem roadmap. The deal is a step in Apple’s journey to make all of its own smartphone chips and having a more self-sufficient supply chain.
The Personal Data Protection Commission (PDPC), which oversees the country’s Personal Data Protection Act (PDPA), has developed a new framework to better support organisations in the hiring and training requirements of Data Protection Officers.
Why the Need?
PDPA has been around for a while and the new framework is brought into practice to enable a greater focus of government and organisations on data privacy. According to Ecosystm’s expert on GDPR and Data Privacy, Claus Mortensen, “the initiative reflects the difference between ‘theory’ and ‘practice’ when it comes to data security. PDPA is not making changes to the present regulatory framework, but they are putting together a program and guidelines for how companies can apply and abide by the present regulatory framework.”
To ensure the data flow mechanisms and to ensure security, Infocomm Media Development Authority (IMDA) has been appointed as Singapore’s Accountability Agent (AA) for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) Systems certifications. IMDA will allow Singaporean organisations to be certified in APEC CBPR and PRP Systems for accountable data transfers.
“The PDPA requires a data protection officer to be appointed in every organisation. This framework is focused on educating and certifying these officers. However, it mostly makes it easier for slightly larger companies who can afford to send employees on longer training programs or who are able to hire people, who have taken the certificates. Smaller organisations – such as start-ups – would benefit more from detailed guidelines and from on-premises guidance. Establishing a framework for such services could be the next area of focus for the PDPC.” said Mortensen.
Legislature for the data handling and exchange practices
The private data has become an increased target of hackers as well as an international commodity. Attackers always mine the cyberspace for any leaks or financial information that they can exploit to their advantage.
“Managing sensitive data is notoriously complicated – especially for ‘legacy’ companies that still have or rely on non-digitised data. Even when all data is digital, employees may have copies on their PCs, they may have partial backups on removable media, some data may need to be shared with sub-contractors, moved around between cloud providers, etc. This can make it very difficult to map out PDPA relevant data in the organisation. Even when the data has been mapped, it can be difficult to ensure that all business and data processes are compliant. This is where on-premises guidance can make a difference,” said Mortensen. “While the government clearly aim the new framework initiatives at helping SMEs, it will help further protect consumer’s sensitive data.”
Importance of Cyber Security
A business harnessing digital technology can’t afford to gamble with sensitive data and rising cyber-attacks. The government is taking initiatives by forming guidelines and regulations to prevent cyber-attacks, but it is the responsibility of businesses to have a cybersecurity strategy in place to prevent a breach. If a business becomes a victim of hacking, it is perceived as a failure to the company.
The government passed the PDPA law and compliance to ensure that businesses understand the importance of cybersecurity. Therefore, every business, organisation or academic institution must ensure compliance with the data protection act and must have security best practices to safeguard the data of its customers.
With this acquisition, 8×8 can leverage their CPaaS platform capabilities to enable companies to develop and embed communications features more easily. Enterprises can get direct access to pre-built features via Application Programming Interfaces (APIs) leveraging CPaaS. These APIs let developers pay for the services they need when building voice, video, chat, SMS, and web capabilities. By using a cloud CPaaS, developers can also eliminate lengthy development times and reduce time to market.
What does this acquisition mean for 8×8 in the Asia Pacific region?
Establishes their presence in the rapidly growing CPaaS space. The CPaaS market is growing rapidly which includes key players like Twillio and Vonage. The Wavecell acquisition will allow 8×8 to offer a platform for providing SMS, messaging, voice, and video APIs globally to both enterprises and developers. Wavecell offers a complete CPaaS solution including a cloud API platform with SMS, chat apps, video interaction and voice APIs that enable mission-critical enterprise applications such as Application-to-Person (A2P) messaging, omnichannel customer journeys and multi-factor authentication at scale.
Expands their footprint in the Asia Pacific region. With this acquisition, 8×8 will now have a good footprint in markets which includes Singapore, Indonesia, Philippines, Thailand, and Hong Kong. 8×8 is active mainly in the ANZ region. Wavecell has more than 500 enterprise including names such as Paidy, Tokopedia and Lalamove. Wavecell also brings an R&D centre in Asia which allows 8×8 to further accelerate growth in product innovation and delivery.
Gives access to a large enterprise developer community. Wavecell have built a robust enterprise developer community over the past several years which has leveraged their API platform and software development kits. 8×8 can now enable application providers, enterprise developers, and customers to access and natively integrate their enterprise applications with 8×8’s voice, video and messaging services.
Provides global coverage for multi-channel communications. Wavecell has established relationships with 192 network operators worldwide and business partners such as WhatsApp. Its carrier-grade infrastructure enables customers to share more than two billion messages per year across these channels. This global network enables Wavecell customers such as Lalamove, to use SMS to immediately notify customers of their ordering and delivery requests. The acquisition extends 8×8’s global carrier relationships and network support to hundreds of additional carriers, enabling 8×8 to further optimise their global service delivery for enterprise customers anywhere they operate around the world.
The CPaaS market is growing rapidly globally. Developers want to easily add real-time communication capabilities such as voice, video and chat apps through APIs with a faster time to market. The ability to do it easily and to be able to scale without a lengthy implementation cycle and at an affordable cost is becoming key. This acquisition will help 8×8 compete in the growing CPaaS market where players such as Twillio and Vonage are growing their presence rapidly.
The enterprise communications and contact centre segments are highly competitive spaces in Asia Pacific with several new entrants in the region in the last 18 months. These players, mainly from North America, offer strong capabilities in the areas of voice, video, collaboration and contact centres. 8×8 has been strong predominantly in the ANZ region. They have plans to open an office in Japan later this year. The Wavecell acquisition will help 8×8 expand and open doors for their core product offerings in South East Asia and Hong Kong. Wavecell’s large customer base of over 500 customers will give 8×8 an opportunity to upsell their enterprise and contact centre applications.
Some customers are still buying enterprise and contact centre technology from various vendors depending on who is the right vendor for voice, video, contact centre and other applications as opposed to working with one vendor for their end-to-end solution. 8×8’s advantage against some of their competitors is that they own the entire stack of their offerings. That has been important to some of their customers who have said that it has also benefited them from a security perspective. Most of their clients who have moved to their platform have done so due to scalablity, ease of implementation and fast deployment times.
This acquisition is definitely a step in the right direction for 8×8.