The right IoT sensor and actuator can boost customer satisfaction. For instance, by installing intelligent IoT sensors in the physical store environment, retailers can collect contextual data such as sound, temperature, or traffic patterns and will uncover how physical elements of a location correlate to customer satisfaction.
IoT devices like wearables or smart home devices with good features improve the quality of life and have revolutionised CX.
Effective IoT connectivity management is key to a successful IoT deployment. IoT connectivity enriches communication with customers too. The sensors and IoT devices that are inbuilt into products can feed data back regarding usage patterns and even detect problems. This data can be used to the manufacturer’s advantage allowing them to send across personalised communication to customers.
IoT platforms with Artificial Intelligence (AI) components facilitate analysis of the ways customers are interacting with their devices over time, and helps identify frequently and rarely used features, allowing the building of better devices and applications fitted better to customer needs.
IoT applications like condition-based monitoring allows the prevention of failures before they occur rather than waiting for problems to arise first. Connected devices can schedule predictive maintenance, detect issues before they debilitate functionality and diagnose problems accurately. When connected to a powerful AI-based workforce-management solution, companies can optimally schedule a technician by balancing skills, asset location, parts, technicians’ locations and traffic.
IoT aids CX through faster Customer Service/Customer Support. Intelligent IoT devices itself could communicate an issue to a support team, even if the customer is unaware of one. Based on this information, a support team could then take several pre-emptive actions, which could include either notifying the customer or even rectifying the issue before the customer is affected. IoT sensors may be able to predict problems before they surface. Perhaps a piece of equipment exhibits certain symptoms before it breaks down. If the IoT device could send an alert to an engineer warning them about the potential problem, the equipment could be fixed before the problem leads to any downtime.
Designing an IoT Product Strategy centred around CX
Here are some points points to keep in mind when designing IoT products with a better user experience.
The data that you havee gathered from the usage of your products can be used to develop new products. You can figure out what part of your products can be improved upon and then pass on this information to your product development team.
Never introduce a User Experience (UX) based functionality that does not comply with the core values that the IoT product aims to provide.
Since IoT-enabled devices come equipped with several sensors, they can easily capture loads of data regarding product motion, biometrics, air moisture, temperature, weather, etc. The product should be designed in such a way that the device makes optimum use of this data to learn deeply about the user and start taking smart and automated decisions on its own.
Focus on making it easy for the customer to personalise the interface of smart products.
Think beyond the usual interfaces that are based around screens. Combine with other technologies like AR, Voice Recognition, etc to obtain the desired output functions.
Your IoT device design should make things simpler and not introduce more complexity into the equation. They should be designed in a way that it involves a minimal amount of training.
Design with the intent of keeping machine-to-machine interaction at the maximum and autonomous behaviour at the minimum.
Place the centre of control in the hands of the users. The interface design should make them feel like they run the show. One of the best ways to do this is by enabling remote user interfaces.
Get information about the time gap between procuring a product and using it, and the date when the product is up for replacement.
Combine IoT and AI for a better CX.
IoT is no longer in its infancy. The technology is here, available and ready to help organisations connect better to their audiences. There are already millions of users enjoying the benefits of and working with IoT devices. The possibilities of improving CX via IoT are indeed monumental. To keep up with market expectations, IoT vendors must be convinced that IoT will have tremendous positive impact on their relationships with their customers.
IoT vendors should be transparent and inform customers that they are using their usage data to optimise the design of products and services and to significantly improve customer satisfaction.
Defining Charm. The power of pleasing or attracting through their strategy, investments, innovation, teams, products, events and media presence. Their attractiveness is well received all-round – by investors, customers, developers and analysts.
Which Ones Lost Charm in 2018?
The 5 Top companies that have lost IoT charm in 2018 are:
GE Digital. In 2018, GE Digital´s leadership in Industrial IoT has remained in question. The parent company GE is expected to spin off the division into a standalone firm and is selling a majority stake in ServiceMax, considered a strategic acquisition only 2 years ago. All the turbulence around GE has negatively affected the sales of the Predix IoT Platform during 2018. No doubt that GE Digital lost their Charm in 2018.
IBM. In spite of IBM Watson being named a leader in Worldwide IoT Platforms for 2017 by the IDC MarketScape, the results of IoT investment in 2016 did not show expected results. IBM continues to lose relevance in 2018 against other Cloud IoT vendors. IBM is pushing to be the driving force in IoT and become once again the most recognisable name in the IoT technology industry. I am confident that after IBM’s acquisition of Red Hat the company has the potential to recover their Charm in 2019. Great expectations for next year but in 2018 they lost their Charm.
Dell Technologies. Dell Technologies’ Edge and IoT Solutions Division announcements in 2018 have particular resonance for channels. But maybe because the company is launching specific IoT solutions in phases with the appropriate reseller partners, I did not see the scale I had expected. Dell could not repeat the momentum of 2017 and lost their Charm in 2018.
The 3 Top companies that have kept their IoT Charm in 2018 are:
PTC. Since Rockwell and PTC announced their partnership earlier 2018 at Rockwell– including a $1 billion equity investment from Rockwell into PTC – the two companies have been hard at work to bring their respective offerings into alignment. And before the end of the year they released their first collaborative offering: FactoryTalk InnovationSuite, which provides improved data insights through a single source of operations visibility and systems status. PTC also partners with Microsoft to help customers accelerate Digital Transformation in IoT. The company announced in fall 2018 that it is preparing an $18 million restructuring plan in 2019. We will probably see the impact in 2019, but PTC deserves to keep the Charm in 2018.
The 3 Top companies that have won IoT Charm in 2018 are:
Microsoft. Microsoft is now the world’s most valuable company. The company made a major statement earlier in 2018 when they announced a $5 billion commitment to IoT projects for the next 4 years. That new investment has already resulted in new products, such as Azure Sphere and Azure Digital Twins. The company also launched their IoT deployment and management platform Axure IoT Central to the general public. New customers, new partners and good analyst recommendations makes them win the Charm in 2018.
ARM. The list of ARM’s acquisitions in 2018, includes enterprise data management leader, Treasure Data (enabling device-to-data IoT platform), Stream Technologies (to expands IoT connectivity and device management capabilities) and ChaoLogix. These acquisitions and the new Pelion IoT Platform will give ARM businesses super powers. For the second consecutive year, ARM is in the Top winners of the IoT Charm list.
A while back the IoT Data Management (IoTDM) project showcased how a robust middleware platform can unlock innovation and fulfill the promise of IoT. I have been following up to 30 open source IoT platforms, starting with Eclipse Open Source IoT platforms project. Recently I have had conversations with members of a few of them such as Kaa and SiteWhere; but like I said there are many other enthusiastic IoT platform developers in the world, some closer than you think.
The advantages and disadvantages of open source have been repeated for years. On the advantages side we have:
Avoiding cumbersome licensing requirements or activation headaches
However, it is not all roses in the realm of open source. As the saying goes, nothing is ever truly free. The disadvantages of open source include:
Easily detectable vulnerabilities
I want to emphasize that sometimes, one of the advantages of open source – transparent, customizable code which is accessible by anyone – can be turned into a disadvantage. Without a proprietary vendor on the hook for releasing updates, fixes may be slower to arrive (though to be fair a strong developer community can develop solutions more readily as well).
Proprietary IoT Platform
If the decision to use and customize an open source IoT platform is complex, the decision to select a proprietary IoT platform is a nightmare. There are so many vendors out there that customers are expecting a market consolidation or running pilots before they can take a final purchase decision to invest in a proprietary IoT platform.
With companies like GE Digital failing with its Predix platform, the fear that any other big companies like Microsoft, AWS, Google, IBM or PTC can also fail is understandable.
And if this fear exists, you can imagine how customers feel when they need to decide among hundreds of proprietary IoT platforms guessing if they will survive or at least be acquired. You need to be careful of the Walking Dead of IoT
I have repeated many times that the IoT is going to transform the way we live, work, and interact with each other. It’s more than a trend; it’s a revolution that will fundamentally transform the way the global economy functions, and IoT Platforms will play a key role.
Even after reading through this series it is possible that I may not have completely solved your doubts about what should be your decision regarding the most suitable IoT platform for your business. I hope at least you are not more confused! We should trust the market will consolidate very fast either by M&As or unfortunately by death of start-ups, so we will find a much clearer picture in a couple of years.
Nevertheless, should this fragmented market affect your decision to initiate or advance your IoT strategy? Clearly not. Your business cannot wait 2 or 3 years without IoT. Make sure that the IoT impacts you in your business – the IoT platform you choose will be key.
A good example of where a horizontal platform would be beneficial is when an organization wants to leverage the portfolio of a particular vendor – let’s say connectivity to Google Cloud Platform, giving customers the benefits of using BigQuery, Google’s analytical service, using data collected from connected devices. On the other hand, a good example of a vertical platform use would be from Healthcare where the organisation chooses an integrated cloud-based, analytics-driven solution designed to deliver real-time, actionable insights on patient care across the entire patient experience.
There are always some special industry cases, as well, such as the companies that want to participate in the home automation market. In Who Will Build The ‘God Platform’ For The Internet Of Things? the author suggests that these companies will need to create products that work compellingly in isolation and alongside competitors’ products — and somewhere in all of this, the ‘God Platform’ might emerge.
The Singular Case of Smart City Platforms
Smart Cities need Intelligent Platforms to thrive. IoT will be central to this shift from a vertical to horizontal approach, based around a new generation of powerful, unified Smart City Platforms, capable of managing different technologies and devices and supporting a wide range of applications and services. A Smart City Platform is defined as a framework for sensing, communications, integration and intelligent decision-making, delivering the minutest information and services that citizens need.
“What does matter is the degree to which we recognize just how much the Internet of Things (IoT) platform-level technologies matter. We need analytics tools capable of dealing with large quantities of fast-moving data, we need cloud Platform-as-a-Service functionality that is capable of handling the immense flow of data and provide anytime access for decision and we need security systems capable of helping organizations protect IoT data as rigorously as they do their own confidential financial, IP and strategy information”.
For Adrian, today, it’s the Internet of Things (IoT) but tomorrow it will be the Internet of Analytics-Enabled Secure Automated Wearable Things (IoA-EASWT).
Platforms Vs. Frameworks
Lots of IoT frameworks and/or platforms with different enterprise offerings and alliances have come up recently to increase the connectivity of devices into private and/or public networks/cloud. Key to a successful IoT implementation is the interoperability among various devices, robust IoT frameworks and platforms that enable the same with powerful analytics that enable applications to be built on top of it.
Which brings me to a mobile network operator (MNOs) – Can they avoid the temptation to develop their own IoT management and application platforms? The complexity of IoT value-added service (VAS) development and deployment demands a continuing operational and commercial effort.
My recommendation: MNOs should instead consider partnering with well-established technology vendors in order to accelerate time to market and create customer value through innovation.
Buy or Build an IoT Platform – Making the Right Decision
Technology companies have spent years adapting their sales pitch to convince their customers or potential customers of the advantages of buying commercial products or ultimately IaaS, PaaS or SaaS platforms. On the other hand, many companies across industries see a risk that their business will depend on suppliers and fear being captives of these technology providers. Their management team and tech leaders have found enough arguments to develop their solutions from scratch.
The eternal dilemma, whether to build from scratch or buy a commercially available off-the-shelf (COTS) IoT Platform to support the needs of the enterprise will continue for a while. Here’s what you need to know about both approaches before making this critical project decision.
Step 1: Validate the need for an IoT platform. Focus on validating that a business need exists prior to deciding and estimate the return on investment (ROI) or added value.
Step 2: Identify core business requirements – Involve the right business people. This will determine the success of the process.
Step 3: Identify architectural requirements – It is extremely important to identify any architectural requirements and follow the status of the confusing IoT standards world, before determining if a COTS or custom solution is the best choice.
Step 4: Examine existing IoT Platforms – At this point, a business need has been pinpointed, ROI has been estimated, and both core business and architectural restrictions have been identified. Now, you should take a good look at existing IoT vendors (a short list of IoT platforms, to be more concrete).
Step 5: Evaluate your in-house skills to support a custom IoT platform – It takes many skills to design and deploy a successful IoT platform that is both scalable and extensible.
Step 6: Explore if aCOTS IoT platform fits your need – If your organization does not include a development group comprising personnel experienced in designing IoT solutions to support your enterprise-wide business solutions, a COTS IoT platform will probably provide the best long-term ROI.
More considerations for choosing an IoT platform coming up in the next