As organisations come to terms with the “new normal”, technology companies are presenting unique offerings to help them tide over the situation and lead them towards economic and social recovery. These companies are also leading from the front and demonstrating how to transform with agility and pace – evolving their business and delivery models.
Organisations are dependent on digital technologies more than ever before. In 2020, we have already seen unprecedented and rapid adoption of technologies such as audio and video conferencing, collaboration tools to engage with employees and clients, contactless services, and AI/automation. This will have a wider impact on the technology industry, community, and redefining the workplace of the future.
Ecosystm Principal Advisor, Tim Sheedy hosted a virtual roundtable with business leaders from some of the world’s largest technology service providers to discuss how they managed the challenges during the pandemic; and the measures they implemented to support not only their business operations and working environment, but also to help their customers negotiate these difficult times.
The Role of Technology During the COVID-19 Crisis
When the COVID-19 crisis hit, IT teams found themselves largely unprepared. Ecosystm research finds that only 9% of organisations considered their IT fully prepared for the changes that had to be implemented (Figure 1). More than a third did not have the right technology solutions and 41% were unprepared for the scale of the changes required and the capacity to extend the existing technology to meet client and employee needs. 
While 27% of organisations felt that they needed more support from their IT provider, further questioning reveals that only 4% switched technology providers for better support during these difficult times. Organisations are looking to their technology partners for guidance, as they negotiate the new normal.
Here are some of the discussion points that emerged in the conversation with the technology providers.
Business Continuity Planning is Still Evolving
One of the early impacts on businesses was due to their dependence on outsourced services and offshore models. Several concerns emerged – how could their provider continue to operate offsite; would they be able to access the network remotely; how should fully remote teams be managed and so on. In addition to this, there were other challenges such as supply chain disruptions and a sudden change in business. Even technology providers felt that they were navigating uncharted territory.
“Remote project delivery is not new, it’s been going on for a few years; but I think that there’s been a lot of non-believers out there. This experience has moved a lot of those non-believers to the believer category. A lot of our delivery can be done from home – think of the savings of time and money that can be realised through this.” – Andrew Campbell, Partner Asia Pacific for Talent and Transformation, IBM
Moreover, the rising workload and client expectation has led businesses to move towards exploring automation and AI.
“The thing that is changing now is, when we approach a new opportunity or an existing customer with a new requirement, we look at using automation. Typically, when you go in to design a solution you always think of the human aspect. We’re working very hard to move our thinking to automation first and then supplementing it with the human side as a backup.” – Michael Horton, Executive VP, ANZ, HCL Technologies
Data has become paramount in this time of crisis. The right use of data is helping organisations fulfil customer requirements, enhance their experience, and optimise services and products.
“Those organisations that have a good understanding of the data within their business, and how that data can be used to understand the impact on their business, are starting to have much better clarity on future requirements.” – Peter Lawther, Oceania Regional Technology Officer, Fujitsu
Organisations should take the learnings from managing this situation to keep evolving their business continuity plans – keeping in mind individual business needs and growth and business strategies.
Having the Right Infrastructure Means Employees are Productive
The lockdown and social distancing measures forced organisations to focus on the infrastructure that can support their remote and hybrid work environment.
“Before the pandemic around 20-30% of our staff logged on to a VPN, but with remote working, all of a sudden, we were at 90%.” – Lawther
The adoption of digital tools and online infrastructure led businesses to re-think how they were delivering their services. While some organisations had the tools, governance and the protocols in place, there is still a long way to go for organisations to solve their infrastructure and networking challenges.
“It gets down to the quality of the equipment that the staff use – which ranges from decent laptops, phones, and network connections. If you don’t have that now, people cannot work effectively.” – Horton
Several of these organisations, focused on ergonomics as well, when evaluating their employees’ infrastructural needs when working from home. This extra focus on infrastructural needs – with the employees firmly on their mind – ensured that there was minimal impact on delivery.
Caring for Your People is More Important than Ever
The pandemic has changed the way people work, socialise, and interact. While this appears to have become the new norm, adjusting to it can create emotional stress. Simultaneously, as organisations focus on survival and recovery, workloads have increased. Employees are working extended hours, without taking adequate hours. There is an immediate need to involve organisations’ HR practices in evaluating the emotional well-being of employees and finding better ways to engage with remote staff, to reduce stress.
“A key aspect of handling the crisis has been empathy, transparency and engagement with employees. In a business environment, we have all sorts of teams, cultures, clients, and so on. The common thread in this model is that everyone’s just become a lot friendlier, more empathic, more transparent.” – Sumit Nurpuri, COO, SE Asia Hong Kong and Taiwan, Capgemini
Organisations will have to be innovative in the way they manage these people challenges. For example, a common problem that has emerged is employees attending meetings, with interruptions from family, especially children.
“One of the things that we did as a part of our team meetings is that we assigned tasks to children at the beginning of the call and in the last few minutes, the children presented back to the teams on what they’ve been up to. It was a mechanism for us to make sure that we were involving our staff and understanding their current situation – and trying to make it as easy for them to work, as possible.” – Lawther
Taking the Opportunity to Drive Positive Outcomes
The other aspect businesses are trying to overcome is meeting the rising expectations of clients. This has led them to focus on skills training, mostly delivered through e-learning platforms. Organisations find that this has translated into increased employee performance and a future-ready workforce.
The crisis disrupted economies and societies across the globe, with business and industry coming to a standstill in most countries. Unexpected business benefits emerged from the necessity to comply with country regulations. By and large, employees have been more productive. Also, many organisations re-evaluated their commercial property requirements and many were able to reduce expenses on office rentals (for many this will not be immediate, but there is a future potentiality). Similarly, there were other areas where businesses saw reduced expenses – operational costs such as equipment maintenance and travel expenses.
“When you start global projects and global implementations, you typically do some kind of global design work and maybe fly in people from all over the world, typically to a centralised location. This has changed to virtual meetings and collaborative interactions on online global design. The amount of time and money that was saved – that would typically be spent on people traveling to manage these global design workshops – was great” – Campbell
Most organisations, across industries, will have to make considerable changes to their IT environment. The Ecosystm Digital Priorities in the New Normal study finds that 70% expect considerable to significant changes to their IT environment, going forward. Technology providers will remain a significant partner in organisations’ journey to transformation, recovery and success.
This week, Vodafone New Zealand launched a contact centre solution known as Vodafone Connect that runs on AWS cloud infrastructure. The solution is designed for contact centres and customer service providers to reduce their operating cost and deliver an improved customer experience (CX).
The move comes as many businesses and governments are witnessing a spike in inbound contact centre volumes since the outbreak of the pandemic. The telecom company aims to help the contact centre industry through its on-demand contact centre suite of solutions that can be scaled up or down according to the organisations’ requirements. It can be combined with existing CRM platforms in a single dashboard for better access to data and resolution support.
Vodafone Connect is built on the AWS Connect cloud contact centre solution and uses data analytics and machine learning tools to automate customer interactions across multiple channels – email, messaging and social media – to support the contact centre agents with real-time information.
COVID-19 has accelerated the move to the cloud
The recent pandemic has seen many organisations make a leap almost overnight to cloud contact centre technologies. Many organisations that previously had concerns around data privacy, and securing customer data – and were thus hesitant about deploying cloud contact centre solutions – have moved to the cloud model. The cloud model helped get agents that were forced to work from home up and running in a short duration. The immediate urgency was primarily due to a massive spike in voice calls and non-voice activity such as emails. During the COVID-19 crisis, many organisations used Virtual Private Network (VPN) connections to their legacy on-premises phone system to enable the remote agents. However, there have been challenges reported by many organisations with that approach such as increases to IT budget, difficulty in scaling easily, and the requirement for more IT support that could have been avoided.
Ecosystm research finds that only 30% of organisations have fully migrated their cloud contact centre solutions on the cloud. 
This indicates a market opportunity for vendors in the cloud contact centre space. The COVID-19 pandemic has definitely triggered a strong move towards the cloud model. It has become imperative for vendors and solutions providers to strengthen their cloud capabilities.
Driving an Omni-Channel Experience has become increasingly difficult
Ecosystm research also finds that organisations find siloed organisational data as one of the biggest challenges in driving consistent customer experience.
This has been further exacerbated by the high volume of interactions that organisations have been having with their customers, and the need to accommodate work-from-home policies for their customer care agents. At the same time, nearly 60% of organisations want to drive an omni-channel experience to improve CX. This provides a huge opportunity for contact centre vendors and partners to offer consulting services to help organisations bridge the gaps in achieving an omni-channel experience. For many organisations there has been a greater push to integrate CRM, the voice of the customer/surveys, customer journey analytics to the contact centre technologies and this is not an easy task as it involves different stakeholders with different sets of KPIs. Having a single platform that can manage this omni-channel experience will be a huge benefit for many organisations.
New Players in the Competitive Landscape
AWS is a relatively new player in the contact centre market, but it is starting to disrupt the existing players, with a global installed base. However, it is worth noting that Avaya, Cisco and Genesys have a higher installed base and they continue to win new deals. The move to the cloud is witnessing more service providers, telecom providers and other contact centre partners push more cloud-based solutions in the market. Apart from AWS, other important players include NICEinContact, 8×8, Talkdesk, Twillio, Five9, and UJet. The competitive battleground is heating up and there are a lot of options for customers to choose from. It will all come down to working with a vendor that can help them achieve their desired CX outcomes.
There are other important elements in CX that are growing in importance and these include conversational AI, voice biometrics, knowledge management systems, machine learning and CX management solutions. Contact centre solution providers are having discussions around these areas with tech buyers. This will mean that we can expect deeper partnerships and acquisitions in the short to medium term. Security has also emerged as an important issue to be resolved, especially with agents working from home. This is from a compliance perspective and pertaining to how agents are viewing and handling customer data. These new trends indicate that customers will need to work with different vendors to solve the variety of issues they are facing.
The Vodafone Connect solution on AWS Connect is one of the many examples of how more partners of contact centre solutions are gearing up for the rapid move to the cloud. Globally, Vodafone also sells contact centre solutions from Cisco and Genesys. The next 3 years will see a great movement in the market and this will include vendors from North America that will set up operations to push their offerings across Europe and the Asia Pacific.
Click below to access insights from the Ecosystm Contact Centre Study on visibility into organisations’ priorities when running a Contact Centre (both in-house and outsourced models) and the technologies implemented and being evaluated
Organisations across the globe, are facing disruption on a scale never seen before, and are urgently seeking ways of remaining viable. Predictably, cybersecurity is a secondary concern and is often handled reactively. To make matters worse, a chronic cybersecurity skills shortage is being made much more severe by the crisis.
Remote working has reached unprecedented levels as organisations try hard to keep going. This is massively expanding the attack surface for cyber criminals, weakening security and leading to a cybercrime pandemic. Hacking activity and phishing, inspired by the COVID-19 crisis, are growing rapidly. Containing and suppressing this cybercrime pandemic is proving to be almost impossible.
Remote working intensifies known threats posed by phishing and ransomware. More alarming are the distinctive cybersecurity vulnerabilities associated with home working including reliance on home Wi-Fi, increased use of unpatched VPNs and devices, and the exponential growth of network access points. These vulnerabilities increase the likelihood of a breach enormously.
Corporate IT is in a very challenging position. It needs to ensure that organisations can operate in a way that they have never operated before, while ensuring that their assets are secure – a very difficult, if not an impossible task for which there is no precedent.
Some important cybersecurity considerations, during and after the COVID-19 pandemic include:
Re-enforce Basic Cyber Hygiene
As massive numbers of people work from home, basic cyber hygiene becomes more critical than ever before. Organisations must maintain awareness of security threats among employees, ensure security policies are being followed and be certain that corporate software is being updated and patched on time. With a dispersed workforce, these basic practices are more challenging, and training becomes more critical. Phishing attacks are often the primary attack vector for malicious actors, so employees must be able to identify these attacks. They increasingly exploit shortages of goods such as protective equipment and sometimes claim to offer official information relating to COVID-19.
Remote employees often access sensitive business data through home Wi-Fi networks that will not have the same security controls – such as firewalls – that are used in offices. There is more connectivity from remote locations, which requires greater focus on data privacy, and hunting for intrusions from a much larger number of entry points.
Place More Focus on Endpoint Security
The unprecedented switch to remote working is radically increasing the number of vulnerable endpoints. Given that endpoints are located at a distance from corporate premises, it is frequently difficult for IT departments to configure endpoint systems and install necessary security software.
It is vital to assess the security posture of all endpoints connecting to the corporate network. This practice enables an organisation to determine whether or not an endpoint requesting to access internal resources meets security policy requirements. It requires the ability to monitor and enforce policy across all devices, while making onboarding and offboarding seamless.
It is essential that endpoint solutions can be rapidly deployed for remote workers, as needed on both personal and corporate devices. Devices used for remote work need much more than the basic antivirus and antispyware protection. Multi-factor authentication (MFA) and on-board endpoint detection and response (EDR) capabilities are crucial.
Be More Selective About How and When Video Conferencing and Collaboration Platforms are Used
Since lockdowns spread around the world, the use of video conferencing and collaboration tools has grown beyond the wildest expectations of suppliers of these tools. The extraordinary growth of Zoom has made it a target for attackers. Many security vulnerabilities have been discovered with Zoom such as, a vulnerability to UNC path injection in the client chat feature, which allows hackers to steal Windows credentials, keeping decryption keys in the cloud which can potentially be accessed by hackers and gives the ability for trolls to ‘Zoombomb’ open and unprotected meetings. Zoom has so far managed to augment its security features in part by its recent acquisition of Keybase, a secure messaging service.
Switching to an alternative video conferencing platform will not necessarily offer greater levels of security as privacy is typically not a strength of any collaboration platform. Collaboration platforms tend to tread a fine line between a great experience and security. Too much security can cause performance and usability to be impacted negatively. Too little security, as we have seen, allows hackers to find vulnerabilities. If data privacy is critical for a meeting, then perhaps collaboration platforms should not be used, or organisations should not share critical information on them.
Protect all Cloud Workloads
In today’s remote working paradigm, cloud computing is being used more than ever. This frequently exposes organisations to risks that are not adequately mitigated.
Organisations typically need to manage a mix of on-premises technology together with multiple clouds, which are often poorly integrated. These complexities are compounded by the increasing risk from cyberattacks associated with cloud migration and hybrid cloud implementations. In cloud environments, the leading cybersecurity risks include insecure interfaces and APIs, data breaches and data loss, unauthorised access, DDoS attacks, and a lack of a unified view of assets.
Protection requirements for securing hybrid multicloud environments are evolving rapidly. In addition to tightening up endpoint security, organisations must also place greater emphasis on cloud workload protection. Cloud security solutions need to offer a unified and consistent view across all physical machines, virtual machines, serverless workloads and containers, used by an organisation.
Amend Incident Response Plans
It is the containment of breaches that often determines the success of security policies and procedures. Basic cyber hygiene as well as changes to IT architecture, such as micro segmentation, play an essential role in breach containment. But incident response plans also need to be made relevant to the current pandemic scenario.
Employees and IT teams are now working in a completely different environment than envisaged by most incident response plans. Existing plans may now be obsolete. At the very least, they will need to be modified. Usually, incident response plans are designed to respond to threats when most employees are operating in a corporate environment. This clearly needs to change. Employees need to be trained in the updated plan and know how to reach support if they believe that a security breach has occurred in their remote location.
Critically, new alert and warning systems need to be established, which can be used by employees to warn of threats as well as to receive information on threats and best practices.
Organisations are struggling to keep the lights on. In this battle to remain operational, cybersecurity has been taking a back seat. This cannot last for long as the deluge of new vulnerabilities is creating easy pickings for attackers. Cyber hygiene, endpoint security, cloud security, security policies and incident response plans must be continually reviewed.
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As we get into the second month of Circuit Breaker here in Singapore and most people are working from home, we are hearing a lot more about the difficulties that organisations and individuals have faced when it comes to operating as a remote workforce – or what is commonly called working from home or “WFH”.
As the CEO of technology research and advisory platform, I am lucky to have some of the global experts and thought-leaders in remote working as part of our team. While it is not an easy ask of staff, and some find it harder than others, remote working is going to be an increasingly important component of our work lives in the future, and something we need to get right in order to “Survive to Thrive”.
People and Engagement
Let’s face it – we are in a humanitarian crisis, foremost and the economic crisis is just a fallout of it. So impact on People has to be the number one consideration. Working from home can be a real culture shock. Gone is the ability to quickly speak to the colleague next to you, meet someone for lunch or even just have a discussion in the pantry. Taking away these social interactions can impact employee morale and therefore productivity. Putting an effort into team-building – as hard as it is to do remotely – is very important.
Groups on social messaging apps (outside of the work-related ones) can help rebuild that camaraderie and strengthen social bonds. Plan team-building exercises such as quizzes, virtual drinks, or even networking lunches that can be done remotely. Remember, the wellness of your teams is directly proportionate to the well-being of the business.
Process and Practice
Working from home requires a different mindset to being in the office, and it is easy to get dragged into an endless cycle of emails and conference calls. This often means that the act of planning and discussing replaces the act of doing!
This is where good-practice from the pre-COVID-19 era becomes an essential practice right now. Note-taking, summarising discussions, and recapping roles and responsibilities for project execution becomes paramount. Documenting and tracking progress will have a positive impact on productivity and ensure that teams are focused on their collective and individual responsibilities.
While there are many applications that you may consider to manage and monitor projects, you may also want to explore appointing dedicated people whose role is to identify how processes have been affected by remote working, and how bottlenecks can be cleared with more effective use of collaboration software.
Technology to get Digital Ready
Teams need the applications to communicate and carry out their responsibilities diligently. Luckily, in the age of cloud computing, most organisations were able to quite easily transition to a work from home environment. Those that struggled were the companies that had not embraced digital and were not using any cloud-based software (for email, collaboration, bookkeeping, HR or CRM); or those that are mandated by strict compliance and cybersecurity measures that cannot be enforced in employees’ homes.
While many organisations were already using a variety of communication & collaboration solutions, in the new work from home setups, you may want to consider additional solutions to help you get through your current challenges. The good news is that many technology providers have made their offerings available for free trials during this period, so the financial outlay may be minimal or non-existent.
You should also not overlook the importance of cybersecurity at this time. Regulations around data privacy are still applicable, and home-networks are not as secure as enterprise networks. At the same time, social-engineering and phishing attacks are also on the rise. So be sure to provide regular updates to your teams with guidance on how they can help maintain the security of your data and networks.
In conclusion, as we come to terms with the current normal, and get a glimpse of what the future normal may look like; we continue to see the old adage that it’s people, process and technology – in that order – which will guide us through the current situation and set us up for continued success. While no one has a crystal ball, it is actions – how you interact with your colleagues and the processes you put in place – and not technology that will ultimately best position your organisation to thrive in the future.
As published in the tabla! (An SPH Publication)
There has been a widespread adoption of hybrid and multi-cloud architectures in the recent past and this trend is only expected to go up in the near future. A hybrid cloud adoption has its challenges though; including the need for organisations to baseline their security practices across so many different environments. Organisations that are aware of the cybersecurity risks associated are increasingly looking for external specialised help in managing their cloud security measures, especially with an aim to automate the processes.
Zscaler Acquires CloudNeeti
In a recent announcement, Zscaler announced its intentions to acquire Cloudneeti, a niche Cloud Security Posture Management (CSPM) start-up based in Redmond, Washington. This is set to expand Zscaler’s Cloud Security Platform capabilities to include data protection. With this acquisition, Zscaler will be able to complement its own offerings to provide:
- A complete Data Protection and Exposure Prevention suite, that works across locations, users and applications and ensures better compliance with regulations
- A Unified Compliance Assurance platform that provides compliance visibility and breach mitigation across the multiple SaaS applications an organisation uses
- Risk Reduction through automated remediations following both industry compliance laws and organisations’ own risk management program guidelines
Ecosystm research finds that organisations are struggling with their cybersecurity implementations, especially as the solutions get increasingly complicated to combat the complex and evolving threat environment (Figure 1). Integration with existing cybersecurity measures, and a lack of sufficiently skilled IT staff to handle the myriad needs of the multiple systems and applications, builds a strong case for automation in cybersecurity practices.
Ecosystm Principal Advisor, Alex Woerndle says, “Automation is critical in cybersecurity, given the volume of data, alerts and incidents that are being dealt with on a daily basis, globally. Automating recurrent and high-volume tasks is a critical step in getting on top of this challenge.”
Importance of Automating Cybersecurity Processes
Woerndle sees a growing role for CSPM providers for multiple reasons. “Firstly, a lot of companies are finding that they cannot be ‘fully cloud’ and as such, end up with a complex architecture spanning on-premise, private cloud environments and multiple public cloud tenancies. Secondly, due to poorly planned cloud migrations, changing priorities, differences in service requirements, cost differences and also personal preferences across multiple teams, a lot of companies end up consuming different services across multiple public cloud providers (Azure, AWS, GCP, and so on). IT teams are struggling to be experts in all aspects of the shared responsibility model and with the capabilities to secure the various services. Finally, there is a constant stream of upgrades and addition of new services team members, given the easy accessibility public cloud environments provide. CSPM solutions provide the ability to establish baselines, enforce security controls and run regular checks to ensure compliance. Doing this manually is time consuming, expensive and always three steps behind.”
Woerndle also sees further complications because of the COVID-19 crisis. “COVID-19 has shifted the world to remote working overnight. Once workers are outside of the trusted corporate network and have access to cloud resources from their home networks, additional complexity to the corporate security posture is highlighted. Depending on how organisations have prepared for this, they either maintain control of all services and applications, and the access into each, or if not prepared, open direct access to a lot of unsecured applications from potentially very unsecured networks.” In fact Zscaler has seen its stock prices rising in the aftermath of the global crisis.
However, Woerndle warns, “While the conversation certainly supports the use of CSPMs, there is a lot more to it in terms of securing home networks, identity and access management, and so on.”
Zscaler’s acquisition of CloudNeeti certainly appears to be a timely move, in the current environment when organisations are struggling with a lack of resources with the extensive knowledge to understand all private and public cloud environments. There are controls required to secure each application, resource and system within an organisation – along with the time and effort required to implement, monitor, audit and improve cybersecurity measures over time.
Agents are the most valuable assets in a contact centre. In the current environment, the biggest threat is agents getting infected, causing the closure of contact centres for weeks or possibly even longer. We are already seeing the impact of that with offices being shut, students not going to school and industry gatherings and events being put on hold or cancelled. So having a business continuity plan (BCP) is critical. The BCP should include ways to continue to engage with customers.
The contact centre manages live interactions. Every second there are voice calls coming in, emails received and self-service tools being accessed. It is important to have multiple backup plans – both from a people and a technology perspective – to keep operations running effectively, without calls being put on hold too long or with other channels going unanswered. Contact centres battle with these challenges every day and the situation will get far more serious with the ongoing changes we are witnessing.
Some important considerations include:
Having a backup plan allowing agents working from home
More contact centres today are gearing up to agents working from home, but the process is not an easy one. To begin with, the initial set up includes having the right connectivity and a reliable network. Ensuring that the agent has the right working environment with minimal distraction is crucial. A good quality headset can help. A poor-quality headset will only create unwanted problems with understanding customer issues and handling them. Other concerns include security, tracking how data is being handled, agent under-performance and safety of the agents from an operational and health perspective. Measures such as listening to call recordings and storing them centrally are growing in importance. Multi-factor authentication and analytics using agent logs are some measures that can be put in place.
While there are lots of tools and technologies to monitor and check on agents, the key for home-based agents will be trust. Some outsourced contact centre providers that have been using home-based agents for years have stated that having trust and not micromanaging the agents, is essential for the model to work. Some contact centres have also deployed a BYOD policy for home-based agents assuming the right security, device management, application management and authentication measures are in place.
Organisations should also consider actively recruiting additional home-based agents. These agents could be retirees, currently unemployed or people with mobility issues who prefer to work from home.
Given the difference in the working environment, the metrics used to measure agent performance needs to be modified to be more realistic and fair to both agents and organisations.
Employing home-based agents will drive employment amidst challenges in the economy. Ecosystm research finds that more than a third of organisations do not have provisions for agents working remotely (Figure 1).
For a long time, the industry has talked about the rise of home-based agents and while it has received positive momentum, it has never really taken off in a big way. This time it will.
Managing spikes in voice and non-voice calls
In industries such as healthcare and airlines, call volumes are exceeding normal volumes. Having the ability to deflect the calls to other non-voice channels will be important. It might need the Interactive Voice Response (IVR) scripts to be changed from time to time to manage the flow of the calls. This is when cloud architecture becomes important. The cloud model can be used to make changes to call workflows easily. The sudden peaks will also require changing the channels easily and without intervention from IT. This is where the agility of cloud comes in as it allows changes and additions – for example when 500 agents need to be added or moved to work on other areas – to be made more easily. Ecosystm research finds that currently, only a third of organisations have their contact centre solutions fully on a cloud, with another 66% with partial cloud solutions. This is set to change with the rise in the number of home-based agents.
There should be thought and planning on how to deflect voice calls to other self-service channels. In the current environment, some organisations deploy a call back option when there is an overflow calls. Similarly looking at deflecting voice calls to self-service channels to ease the load on agents should be evaluated.
Managing back up locations (onshore and offshore)
Contact centre operators are looking at ways to isolate agents and keep them safe. Apart from very strict hygiene measures, organisations are also restricting agents to their specific floor. Some are looking at having agents split into different centres, to contain the risk of mass infection.
Several contact centre operators are building contingency plans to route calls to outside the onshore location in case the situation in a site or a cluster worsens.
For back-end contact centre activities and non-voice calls, taking the load off from the current onshore setup and pushing them offshore, can be an option. The best place to start would be by evaluating each client contract and SLAs especially on security, regulation and privacy issues regarding customer data-handling.
There will be a lot to be considered too should the country go into the full lock-down mode as we are starting to see with a few countries. This makes the case for employing home-based agents stronger.
Using messaging apps, the website and FAQs for daily notifications
Many contact centres are informing citizens and customers about the changes in business operations, services offered, refunds, where to go for help, what do to in an emergency and other essential information through the website, app or the updated FAQ. This will help reduce unnecessary voice and non-voice enquiries to the contact centre. During an emergency, it is normal that phone queries will rise and developing a detailed FAQ is critical to counter that. The more detailed the FAQ giving essential information, the more agents will be able to focus on the more essential day to day activities. Several companies are now sending pop-ups within apps about daily changes to avoid an overflow of inbound enquiries.
Virtual Assistants and Conversational AI can help to ease the load
The more intelligent the virtual assistant and conversational AI platform, the more a customer will be able to get the right response. The challenge has been that many platforms are poorly designed and customers get frustrated because they are unable to get the basic information they need. In times of high inbound activity, if answers to simpler queries can be provided through a chatbot, it can help ease the load on agents. It is good to start planning for this as it will take some time to get the virtual assistant platform up and running and even longer for the algorithms to learn from historical patterns to work well. While it may not be the perfect solution now, planning for a Conversational AI can bring some sort of balance back to the contact centre. Having a solid knowledge management system at the back-end cannot be compromised. Without a good knowledge management system, the virtual assistant solution will force customers to leave the self-service platform and place a call to the contact centre, defeating its very purpose.
The challenging situation we are in is undoubtedly putting pressure on contact centres. It is not uncommon now for customers to be put on hold – for more than two hours and in some extreme cases more than 7 hours! In times like this, understanding data and the patterns around data from each customer touchpoint will help plan the next steps on how best to navigate the situation. Testing and pre-testing the channels and the changes made before they go live must be done rigorously.
Whilst these are very challenging times for the economy, the good news is that contact centres are successfully piloting or have already implemented some or all of the above discussed here. Outsourced contact centre providers are running pilots across various locations and applying technology to deal with the challenges they are witnessing daily. Technology has also come a long way in the contact centre space, and by the application of the right technologies, scale, and business continuity measures, resilience can be achieved.
This blog was created with input from CX leaders across the entire Asia Pacific region. The author wishes to thank everyone for their valuable input.
