The Wireless Broadband Alliance (WBA) was formed in 2003 to enable a seamless and interoperable Wi-Fi experience across the global wireless ecosystem. The key objective of the alliance was to bring together multiple stakeholders – such as telecom providers, technology vendors and enterprises – to work on areas such as industry guidelines, pilot projects, standards to promote end-to-end services and drive adoption in Wi-Fi, 5G, IoT and others.
Ecosystm Principal Advisor, Ashok Kumar says, “Wi-Fi has gained increasing popularity worldwide over the last two decades and has now become an essential network technology with ubiquitous service that it is utilitarian. However, it has been viewed as a collection of islands of heterogenous networks, requiring re-authentication each time a mobile user transits from one network and re-connects with another Wi-Fi network, with the associated hurdles of logging back in, making it cumbersome.”
“The lack of interoperability between Wi-Fi networks has been a drawback for service providers, compared to the ease of use associated with global mobile networks, such as 4G, LTE, 5G, and so on, which offer seamless roaming connectivity.”
The WBA OpenRoaming™ initiative was announced last month, to create a globally available Wi-Fi ecosystem that offers a federation of automatic and secure connections for billions of devices to millions of Wi-Fi networks. It provides a new global standards-led approach, removing public-guest Wi-Fi connectivity barriers and brings greater convenience and security to the wireless ecosystem. WBA OpenRoaming™ removes the need to search for Wi-Fi networks, to repeatedly enter or create login credentials, or to constantly reconnect or re-register to public Wi-Fi networks.
Several leading technology companies and telecom service providers have extended support to WBA OpenRoaming™ standards – Samsung, Google, Cisco, Intel, Aptilo, AT&T, Boingo Wireless, Broadcom, Comcast, Deutsche Telekom and Orange to name a few.
“Wi-Fi is arguably the most ground-breaking wireless technology of our time. From the first public Wi-Fi hotspots in the early 2000s which enabled radically increased productivity on the move, through to the role Wi-Fi has in today’s pandemic environment. With WBA OpenRoaming™ we want to revolutionise how individual users as well as businesses engage with Wi-Fi, removing the need to repeatedly log in, re-connect, share passwords or re-register for Wi-Fi networks as we travel locally, nationally or internationally”, said Tiago Rodrigues, CEO of the WBA, “Instead, no matter where we are, the new framework automates how users connect to Wi-Fi while seamlessly aligning to cellular network connectivity. It does so by bringing together a federation of trusted identity providers so that individual users are allowed to automatically join any network managed by a federation member.”
WBA OpenRoaming™ can simplify Wi-Fi, much like the cellular roaming experience. Kumar says, “ The WBA OpenRoaming™, with support from major global service providers, network solution vendors, and authentication & security firms, has the potential to address the issue of seamless interoperability in the Wi-Fi networks ecosystem with ease-of-use and security.”
WBA OpenRoaming™ Framework
The framework and standards are based on cloud federation, consisting of a global database of networks and identities, dynamic discovery and the Wireless Roaming Intermediary Exchange (WRIX); cybersecurity consisting of Public Key Infrastructure a RadSec providing the certificate policy, management and brokerage services; and network automation facilitated by an automated roaming consortium framework and policy and Wi-Fi CERTIFIED Passpoint®*.
The Impact of WBA OpenRoaming™
“Enterprises are expected to benefit enormously from the opportunity to create new commercial business models and innovative services with speed and simplicity,” says Kumar.
Maturing mobile technologies such as 5G and Wi-Fi 6 along with next generation wireless devices, could make OpenRoaming™ more seamless and extend its applications further.
Cisco in particular has been leading the charge with several pilots that showcase the benefits of OpenRoaming™. Earlier this year, it partnered with Oxbotica, an autonomous vehicle software provider, to demonstrate how OpenRoaming™ can unlock the potential of autonomous vehicle fleets, allowing a seamless and secure sharing of high-volume data while on the move.
Last year, Cisco also showcased the benefits of OpenRoaming™ in a pilot at the Mobile World Congress in Barcelona with Samsung as the identity provider. Attendees were connected to the network throughout the venue, with connectivity extended to even local train stations and the airport. This unified experience was possible despite the fact that at least three network providers were involved. Pilots such as these gives the industry a glimpse of what benefits lie ahead.
Kumar sees the impact being extended across industries. “The impact of WBA OpenRoaming™ will be in the introduction of innovative services for consumers and enterprise users in public Wi-Fi networks in industries such as Hospitality, Transportation (airport and rail), Retail outlets, Smart City solutions, and local community networks.”
In his blog, The Cybercrime Pandemic, Ecosystm Principal Advisor, Andrew Milroy says, “Remote working has reached unprecedented levels as organisations try hard to keep going. This is massively expanding the attack surface for cybercriminals, weakening security and leading to a cybercrime pandemic. Hacking activity and phishing, inspired by the COVID-19 crisis, are growing rapidly.” Remote working has seen an increase in adoption of cloud applications and collaborative tools, and organisations and governments are having to re-think their risk management programs.
We are seeing the market respond to this need and May saw initiatives from governments and enterprises on strengthening risk management practices and standards. Tech vendors have also stepped up their game, strengthening their Cybersecurity offerings.
Market Consolidation through M&As Continues
The Cybersecurity market is extremely fragmented and is ripe for consolidation. The last couple of years has seen some consolidation of the market, especially through acquisitions by larger platform players (wishing to provide an end-to-end solution) and private equity firms (who have a better view of the Cybersecurity start-up ecosystem). Cybersecurity providers continue to acquire niche providers to strengthen their end-to-end offering and respond to market requirements.
As organisations cope with remote working, network security, threat identification and identity and access management are becoming important. CyberArk acquired Identity as a Service provider Idaptive to work on an AI-based identity solution. The acquisition expands its identity management offerings across hybrid and multi-cloud environments. Quick Heal invested in Singapore-based Ray, a start-up specialising in next-gen wireless and network technology. This would benefit Quick Heal in building a safe, secure, and seamless digital experience for users. This investment also shows Quick Heal’s strategy of investing in disruptive technologies to maintain its market presence and to develop a full-fledged integrated solution beneficial for its users.
Another interesting deal was Venafi acquiring Jetstack. Jetstack’s open-source Kubernetes certificate manager controller – cert-manager – with a thriving developer community of over 200 contributors, has been used by many global organisations as the go-to tool for using certificates in the Kubernetes space. The community has provided feedback through design discussion, user experience reports, code and documentation contributions as well as serving as a source for free community support. The partnership will see Venafi’s Machine Identity Protection having cloud-native capabilities. The deal came a day after VMware announced its intent to acquire Octarine to extend VMware’s Intrinsic Security Capabilities for Containers and Kubernetes and integrate Octarine’s technology to VMware’s Carbon Black, a security company which VMware bought last year.
Cybersecurity vendors are not the only ones that are acquiring niche Cybersecurity providers. In the wake of a rapid increase in user base and a surge in traffic, that exposed it to cyber-attacks (including the ‘zoombombing’ incidents), Zoom acquired secure messaging service Keybase, a secure messaging and file-sharing service to enhance their security and to build end-to-end encryption capability to strengthen their overall security posture.
Governments actively working on their Cyber Standards
Governments are forging ahead with digital transformation, providing better citizen services and better protection of citizen data. This has been especially important in the way they have had to manage the COVID-19 crisis – introducing restrictions fast, keeping citizens in the loop and often accessing citizens’ health and location data to contain the disaster. Various security guidelines and initiatives were announced by governments across the globe, to ensure that citizen data was being managed and used securely and to instil trust in citizens so that they would be willing to share their data.
Singapore, following its Smart Nation initiative, introduced a set of enhanced data security measures for public sector. There have been a few high-profile data breaches (especially in the public healthcare sector) in the last couple of years and the Government rolled out a common security framework for public agencies and their officials making them all accountable to a common code of practice. Measures include clarifying the roles and responsibilities of public officers involved in managing data security, and mandating that top public sector leadership be accountable for creating a strong organisational data security regime. The Government has also empowered citizens to raise a flag against unauthorised data disclosures through a simple incident report form available on Singapore’s Smart Nation Website.
While governments will continue to strengthen their Cybersecurity standards, the truth is Cybersecurity breaches often happen because of employee actions – sometimes deliberate, but often out of unawareness of the risks. As remote working becomes a norm for more organisations, there is a need for greater awareness amongst employees and Cybersecurity caution should become part of the organisational culture.
Technology providers, including Cybersecurity vendors, continue to evolve their offerings and several innovations were reported in May. Futuristic initiatives such as these show that technology vendors are aware of the acute need to build AI-based cyber solutions to stay ahead of cybercriminals.
Samsung introduced a new secure element (SE) Cybersecurity chip to protect mobile devices against security threats. The chip received an Evaluation Assurance Level (EAL) 6+ certification from CC EAL – a technology security evaluation agency which certifies IT products security on a scale of EAL0 to EAL7. Further applications of the chip could include securing e-passports, crypto hardware wallets and mobile devices based on standalone hardware-level security. Samsung also introduced a new smartphone in which Samsung is using a chipset from SK Telecom with quantum-crypto technology. This involves Quantum Random Number Generator (QRNG) to enhance the security of applications and services instead of using normal random number generators. The technology uses LED and CMOS sensor to capture quantum randomness and produce unpredictable strings and patterns which are difficult to hack. This is in line with what we are seeing in the findings of an Ecosystm business pulse study to gauge how organisations are prioritising their IT investments to adapt to the New Normal. 36% of organisations in the Asia Pacific region invested significantly in Mobile Security is a response to the COVID-19 crisis.
The same study reveals that nearly 40% of organisations in the region have also increased investments in Threat Analysis & Intelligence. At the Southern Methodist University in Texas, engineers at Darwin Deason Institute for Cybersecurity have created a software to detect and prevent ransomware threats before they can occur. Their detection method known as sensor-based ransomware detection can even spot new ransomware attacks and terminates the encryption process without relying on the signature of past infections. The university has filed a patent for this technique with the US Patent and Trademark Office.
Microsoft and Intel are working on a project called STAMINA (static malware-as-image network analysis). The project involves a new deep learning approach that converts malware into grayscale images to scan the text and structural patterns specific to malware. This works by converting a file’s binary form into a stream of raw pixel data (1D) which is later converted into a photo (2D) to feed into image analysis algorithms based on a pre-trained deep neural network to scan and classify images as clean or infected.
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Last month, the Infocomm Media Development Authority (IMDA) announced that Singtel and JVCo (formed by Starhub and M1) has won the 5G Call for Proposal. They will be required to provide coverage for at least half of Singapore by end-2022, scaling up to nationwide coverage by end 2025. While Singtel and JVCo will be allocated radio frequency spectrum to deploy nationwide 5G networks, other mobile operators, including MVNOs, can access these network services through a wholesale arrangement. The networks will also be supplemented by localised mmWave deployments that will provide high capacity 5G hotspots.
In October 2019, IMDA and the National Research Foundation had set aside $40 million to support 5G trials in strategic sectors such as maritime, aviation, smart estates, consumer applications, Industry 4.0 and government applications. Ecosystm Principal Advisor, Jannat Maqbool says, “Reach, performance and robustness of connectivity and devices have long held back the ability to scale with the IoT as well as successful deployment of some solutions altogether. The integration of 5G with IoT has the potential to change that immensely. However, and possibly even more importantly, 5G will see the emergence of a true ‘Internet’, defined as ‘interconnected networks using standardised communication protocols’, made up of ‘things’ enabling never-before contemplated innovation – supporting economic development and community well-being.”
“While 5G offers enormous potential to produce economic and social benefits, to reach that potential we need to evaluate from a strategic perspective what it could mean for industries, employers and communities – then we need to invest in the infrastructure, innovation and associated development required to leverage the technology.”
Singapore’s Industry 4.0 Transformation
The Government is also focused on getting the industry ready for the transformation that 5G will bring. Last week, Singapore announced its first Industry 4.0 trial, where IMDA collaborates with IBM, M1 and Samsung to design, develop, test and benchmark 5G-enabled Industry 4.0 solutions that can be applied across various industries. The trials will begin at IBM’s facility in Singapore and involve open source infrastructure solutions from Red Hat to test Industry 4.0 use cases.
The project will test 5G-enabled use cases for Manufacturing, focusing on areas such as automated visual inspection using image recognition and video analytics, equipment monitoring and predictive maintenance, and the use of AR in increasing productivity and quality. The focus is also on leveraging 5G to reduce the cost of processing, by shifting the load from the edge device to centralised systems.
Ecosystm Principal Advisor, Kaushik Ghatak says, “For some time now, the Singapore Manufacturing industry has been in the quest for higher productivity in order to regain its foothold as a destination of choice for global manufacturing outsourcing. The 5G Industry 4.0 trial is a great initiative to fast-track identification and adoption of the right use cases in Manufacturing, in the areas of automation, visibility, analytics, as well as for opening new revenue streams through servitisation of smart products.”
5G will see increased collaboration in the Tech industry
With the advent of 5G, the market will see more collaboration between government agencies, telecom providers and cloud platform providers and network equipment providers. Governments globally have invested in 5G and so have the network and communications equipment providers. However, telecom providers are unsure of how to monetise 5G and cater to the shift in their customer profile from consumers to enterprises. IBM and Samsung had already announced the launch of a joint platform in late 2019. Collaborations such as these will be key to widespread 5G deployment and uptake.
Talking about the benefits of collaborative efforts such as this, Maqbool says, “Robustness and security built into 5G deployment from the outset is essential to enable the applications and innovation that many are promising the technology will deliver, including the ability to self-scale, automate fault management and support edge processing.”
It is interesting that the solutions developed will be featured at IBM’s Industry 4.0 Studio 5G Solutions Showcase, and that IBM and Samsung will evaluate successful solutions developed during the project for possible use in their operations in a broad range of markets and sectors. “Availability of proven use cases at IBM’s Solutions Showcase centre would benefit local manufactures greatly; in terms of easy access to right skills and proven technology architectures,” says Ghatak. “This initiative is a huge step towards realising the promise of the cyber physical world. The collaboration between the leaders in communications, equipment and software will ensure that the use case development is truly cutting edge.”
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Ecosystm Principal Advisor, Shamir Amanullah noted in his blog that in the new normal telecom providers have fast evolved as the backbone of business and social interactions. Telecom operators are fervently working towards 5G network and services deployment in order to be an early mover in the market. In China, China Mobile has been one of the leaders in rolling out country-wide 5G. The tender to build around 250,000 fifth-generation wireless network base stations across 28 provincial regions was put out in March and in early April, Huawei emerged as the key winner with the contract to build nearly 60% of the base stations. ZTE also won nearly a third of the contract. Global network equipment providers will find entering the China market as challenge for a number of reasons, including the strength of their local players.
Huawei continues to be under scrutiny in the global market, however British telecom provider chose Ericsson to build the core of its 5G network. BT hopes to create and define a future roadmap of new services such as mobile edge computing, network slicing, enhanced mobile broadband and various enterprise services. The US market is another arena where the battle for 5G will be fought out. The T-Mobile – Sprint merger was finalised in early April. The New T-Mobile is committed to building the world’s best nationwide 5G network, which will bring lightning-fast speeds to urban areas and underserved rural communities alike. Other vendors are also vying for a larger share of the US market. Nex-Tech Wireless, a smaller rural telecom provider based in Kansas, is planning to transition from 4G to 5G by using Ericsson’s Dynamic Spectrum Sharing (DSS) to deploy 5G on existing bands. This will help Next-Tech wireless to leverage existing assets instead of building 5G capabilities from the ground-up – enabling them to seamlessly transfer from 4G to 5G.
The 5G developments are by no means limited mostly to the US and China. Korea’s telecom provider, KT and Far EasTone Taiwan (FET) signed an MOU to collaborate and jointly develop 5G services and digital content. With this deal, KT plans to boost its 5G powered content and services presence through FET.
Tech Vendors evolving their 5G offerings
Network and communications equipment providers have much to gain and more to lose as organisations look to leverage 5G for their IoT use cases. If 5G uptake does not take off, the bigger losers will be the network and communications equipment providers – the real investors in the technology. Also, as telecom providers look to monetise 5G they will find themselves dealing with a completely different customer base – they will take help from tech vendors that have more experience in the enterprise space, as well as industry expertise. Both network equipment vendors and other tech vendors are actively evolving their product offerings. There were numerous examples of this in April.
Microsoft’s decision to acquire Affirmed Networks is an example of how the major cloud providers are trying to be better embedded with 5G capabilities. This month also saw Microsoft announce Azure Edge Zones aimed at reducing latency for both public and private networks. AT&T is a good example of how public carriers will use the Azure Edge Zones. As part of the ongoing partnership with Microsoft, AT&T has already launched a Dallas Edge Zone, with another one planned for Los Angeles, later in the year. Microsoft also intends to offer the Azure Edge Zones, independent of carriers in denser areas. They also launched Azure Private Edge Zones for private enterprise networks suitable for delivering ultra-low latency performance for IoT devices.
The examples go beyond the cloud platform providers. Samsung and Xilinx, have joined forces to enable 5G deployments, with Samsung aiming to use the Xilinx Versal adaptive compute acceleration platform (ACAP) for worldwide 5G commercial deployments. Versal ACAP offers the compute density at low power consumption to perform the real-time, low-latency signal processing needed by 5G. Following the successful pilot of 450 MHz proof of concept 5G network, Nokia has partnered with PGE Systemy, a large energy sector company in Poland to deploy industrial grade 5G solutions and to support energy distribution for its next gen power grid. It is the band of choice for machine-to-machine communications in the energy sector, including smart meters. Nokia also released an AI-as-a-service offering – Nokia AVA 5G cognitive operations – to help telecom providers transform their services with AI-based solutions to support, network, business and operations.
Use cases for 5G adoption firming up
5G promises to revolutionise various industry solutions based on required data rates, low latency, reliability, and machine-type communications. Telecom providers and tech vendors alike are working on developing industry use cases to drive up adoption.
The Manufacturing industry remains a top focus area for 5G providers, with their early adoption of sensors and sensor data analytics. The Smart Internet Lab at the University of Bristol, UK has been awarded a 2 years project by UK’s Department for Digital, Culture, Media and Sport (DCMS) to enable 5G connectivity for the manufacturing sector. The project will primarily work on improving productivity and manufacturing, easy asset tracking and management with involvement of AR/VR technologies and industrial system management.
Gaming is another sector with huge potential for 5G adoption. With cloud gaming, gamers can access a library of popular high-quality games minus the need for expensive hardware which has been the case in the past. China Mobile Hong Kong and Ubitus teamed up to launch a 5G cloud gaming service – UGAME. The application is available for download from the Google Play store. While still at a beta phase, the telecom provider promises a revolutionary gaming experience, where the need for computers or consoles will be lessened by augmented smartphone capabilities.
In the midst of the uncertainties, telecom, network equipment providers and cloud platform providers appear to be gearing up for 5G in enabling a contactless and remote economy.
Just like any emerging technology, AI is still, to some extent, an enigma. However, the consumer market gets constant glimpses of how AI can have a positive impact on people’s lifestyle. Amazon, Samsung, Microsoft, Apple – to name a few – have all introduced smart AI solutions to their consumer products. From smart voice assistants that help us with our voice searches to controlling homes with digital assistants, users have been impressed with their early interactions with AI. Many think that the same way as AI has percolated into their personal lives, it will one day be pervasive in enterprises as well. The requirements of an enterprise AI solution is completely different and complex. For example, wearables and wellness mobile apps can help you take control of your health, but for them to become part of the healthcare system, they require FDA approval, a well-documented workflow and policy implementations. But, wearables get people curious and create a buzz about the role of AI in healthcare.
Several governments are engaging and getting serious about AI and are investing in AI R&D. Many have created an AI roadmap including governance, to promote the adoption of AI. AI.gov was launched by the US Government to centralise AI efforts, share knowledge on AI and drive adoption across government agencies and departments. Some departments have already adopted AI. The US National Oceanic and Atmospheric Administration (NOAA) has been using AI to improve their forecasts. This helps in better prediction of high-impact weather events. Smart city applications are also seeing increased adoption of AI, including in citizen engagement. Cities and government departments are investing in AI-based call centres to answer repeated or routine queries. For example, the United States Army uses an interactive virtual assistant to check qualifications and answer questions with more accuracy. When governments back a technology area, it creates an interest in the citizens.
Every day we read about some AI implementation that has positively impacted an organisation or its customers. Twitter’s use of AI-driven text and image analytics to detect hate speeches and terrorist activities has been well-publicised. Gaming companies are actively using AI to improve user experience through Mixed Reality and AI technologies. The recent coronavirus outbreak was first detected by BlueDot, a Canadian company using AI technologies. Such success stories encourage other enterprises to evaluate the technology.
Beyond the Buzz
While we are adopting AI/automation as part of our consumer goods (such as phones, smart home systems) and services (such as search engines, online maps) the enterprise adoption of AI does not really match up to the hype around it.
Ecosystm research shows us what the popular AI solutions are and what their current adoption is globally, as well as what it is likely to be at the end of the year (Figure 1). While some solutions have become popular, especially in industries such as Manufacturing, Mining & Resources and Construction, the reality is that we have not yet reached mass adoption. Of the organisations that are planning to implement some AI solutions, 44% consider the investment as strategic to their organisational goal. The rest are mostly looking at ad-hoc implementations to test the waters.
What is hampering more widespread adoption of AI? For both organisations that have embarked on their AI journeys and those who plan to in 2020, the challenges are the same (Figure 2).
AI integration is a complex process. The more organisations want to integrate AI investments into their transformation journey, the more complicated the integration becomes. There needs to be an identification of the expected outcomes, mapping of the data that will be required to help the algorithms, real-time or near real-time data sources and consistency in data infrastructure and sources. Organisations have legacy systems that run in siloes. Integration requires a clear roadmap and dedicated resources, often a third party.
Even in industries that have access to huge organisational data repositories, data access can be a challenge, for technological or compliance reasons. AI requires a huge amount of data to train and run algorithms. Data scientists are often challenged with access to quality training data at the scale required to train the AI systems.
Cybersecurity concerns are natural for any emerging technology area. AI systems have access to enormous organisational data. With threats ranging from ransomware, data breaches to hackers tampering with physical and industrial systems, it is dangerous if AI system falls in the hands of cybercriminals. Instances such as when criminals used an AI-based software to impersonate the voice of a company CEO to commit a €220,000 fraud, also add to the concerns around cybersecurity and AI.
Another reason why organisations find deploying AI solutions difficult is that they do not involve the right organisational stakeholders in the AI decision-making process (Figure 3). While IT is likely to know where the data resides and have a better understanding of the systems implemented, the true success of AI deployments will be measured in user acceptance. An AI solution will obviously impact the existent workflows in an organisation, and if the stakeholders are not convinced, or are unsure of the benefits, it will be difficult for AI to have an organisation-wide impact.
Moreover, internal IT may not have the right skills to implement and maintain an AI solution. It will become important for organisations to involve strategic partners who can guide the implementations, at least in the initial stages. While 51% of organisations that have an AI solution engage an external strategic partner, only 33% of organisations that are planning to adopt AI have planned for a strategic partner to guide them. A strategic partner – with the right technical expertise and business experience – can help combat some of the challenges around integration issues and provide guidance on cybersecurity best practices.
AI clearly has immense possibilities and indeed is a revolutionary technology that will bring value to almost all industries. What is required for a successful AI implementation however is a roadmap – including a cross-departmental Centre of Excellence (CoE), a clear timeframe and KPIs to measure both business and technological success of the AI models. Unless organisations can plan their AI investments, the technology will not translate from hype to reality.
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5/5 (8) Today Samsung announced their new “Samsung Galaxy Fold” device – and while it won’t be available until at least April 26. This foldable hybrid phone/tablet device is not the first foldable phone – but it will likely be the first one to have mass market availability and will be the first that businesses consider deploying.
But what is the business opportunity for the Samsung Galaxy Fold? It is not a slim, sexy phone, and it is not a large screen tablet like an iPad or Galaxy Tab S4 (although the screen is actually bigger than the smaller screen Tab A 7” tablet). It will be an expensive device (US$1,980) – but depending on the configuration will likely be cheaper than a high-end phone plus a high-end tablet. It doesn’t come with a stylus, but has the ability to help users multi-task (supporting up to three apps at the same time) and also supports DeX– Samsung’s under-rated ability to turn the phone into a PC-like experience. It also supports Samsung Knox, so the security capabilities that Samsung is becoming well known for will be supported by the Galaxy Fold.
Initially, it looks like a device that could replace the “phone and tablet” combination, but the reality is that many of the types of role that have both devices (engineers, repair people etc) typically require ruggedized devices – even a white goods repair person is working in wet and dirty environments and would at least have some type of case on their device. The unique nature of the Galaxy Fold likely prohibits a ruggedized case – and possibly any case at all (as the fingerprint sensor is on the side of the device).
A “Shareable” Device
One factor that strikes me about the Fold is the fact that large screens not only make content easier to consume – but also easier to share. Travelling salespeople – who typically do meetings in cafes or offsite meeting rooms often pull out their tablet or laptop to demonstrate a product or show a presentation or video. Laptops are not great for this – as the interface is designed for one user – not multiple, and many don’t have 4G connections.
You often see software salespeople pull out their tablet to demonstrate their SaaS platform – so this is one of the use cases for the Galaxy Fold – it is a pocketable tablet that has 4G (or 5G) connectivity. Any situation where a white collar executive is sharing information is a potential opportunity for the Galaxy Fold. Only time will tell whether such executives are willing to accept the compromises (thicker device, smaller front screen).
The Ultra-Portable Laptop
The Fold could be the device that shows the real benefit of Samsung DeX – the extra memory and processing power might convince some businesses or end-user computing teams to dump the laptop for some of their employees – and give them a device that can be a phone, tablet and PC. Carrying your laptop between work and home in your pocket might be an attractive option for some users.
An Executive Status Symbol
The Fold will make its way into the senior management ranks too. The device will draw attention and interest – so those who seek such attention will be drawn to it. But if you look around the senior executive community you see those who don’t mind having a larger device in their pocket normally do so because they have covered the phone in a massive “Otter Box” case – they are looking to protect their asset – again the lack of protection may be an inhibitor for this buyer. And the other execs who like a slim, sexy device may be put off by the size. It is hard to know exactly where the Galaxy Fold will land.
Whatever happens, it is great to see the rate of innovation in the smartphone market start to accelerate again after 3-4 years of stagnation. From an engineering and design perspective, the Fold looks incredible. What role it takes in the end-user computing strategy of businesses across the globe isn’t yet clear – but the idea of a device that helps your business users better share content could certainly be an opportunity.
If you’d like to discuss your End User Computing strategy feel free to reach out to me at: email@example.com – or if you have any thoughts of other use cases for the Samsung Galaxy Fold please post them in the comments below – let’s keep the conversation going!