Meeting Market Trends and Customer Demands​: Analyst Guidance for Tech Providers

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2024 has started cautiously for organisations, with many choosing to continue with tech projects that have already initiated, while waiting for clearer market conditions before starting newer transformation projects. This means that tech providers must continue to refine their market messaging and enhance their service/product offerings to strengthen their market presence in the latter part of the year. Ecosystm analysts present five key considerations for tech providers as they navigate evolving market and customer trends, this year.

Navigating Market Dynamics

As organisations refine their AI approaches, tech providers must adjust their market strategies - Sash Mukherjee

Continuing Economic Uncertainties​. Organisations will focus on ongoing projects and consider expanding initiatives in the latter part of the year.​ This means that tech providers should maintain visibility and trust with existing clients. They also need to help their customers meet multiple KPIs. 

Popularity of Generative AI​. For organisations, this will be the time to go beyond the novelty factor and assess practical business outcomes, allied costs, and change management.​ Tech providers need to include ROI discussions for short-term and mid-term perspectives as organisations move beyond pilots.​

Infrastructure Market Disruption​. Tech leaders will keep an eye out for advancements and disruptions in the market (likely to originate from the semiconductor sector)​. The disruptions might require tech vendors to re-assess the infrastructure partner ecosystem.

Need for New Tech Skills. Tech leaders will evaluate Generative AI’s impact on AIOps and IT Architecture; invest in upskilling for talent retention.​ Tech providers must prioritise creating user-friendly experiences to make technology accessible to business users. Training and partner enablement will also need a higher focus.

​Increased Focus on Governance​. Tech leaders will consult tech vendors on how to implement safeguards for data usage, sharing, and cybersecurity.​ This opens up opportunities in offering governance-related services.​

5 Key Considerations for Tech Vendors

Click here to download ‘Meeting Market Trends and Customer Demands​: Analyst Guidance for Tech Providers’ as a PDF.

#1 Get Ready for the Year of the AI Startup

Get Ready for the Year of the AI Startup - Tim Sheedy

While many AI companies have been around for years, this will be the year that many of them make a significant play into enterprises in Asia Pacific. This comes at a time when many organisations are attempting to reduce tech debt and simplify their tech architecture. ​

For these AI startups to succeed, they will need to create watertight business cases, and do a lot of the hard work in pre-integrating their solutions with the larger platforms to reduce the time to value and simplify the systems integration work.​

To respond to these emerging threats, existing tech providers will need to not only accelerate their own use of AI in their platforms, but also ramp up the education and promotion of these capabilities. 

#2 Lead With Data, Not AI Capabilities 

Lead With Data, Not AI Capabilities - Darian Bird

Organisations recognise the need for AI to enhance their workforce, improve customer experience, and automate processes. However, the initial challenge lies in improving data quality, as trust in early AI models hinges on high-quality training data for long-term success.​

Tech vendors that can help with data source discovery, metadata analysis, and seamless data pipeline creation will emerge as trusted AI partners. Transformation tools that automate deduplication and quality assurance tasks empower data scientists to focus on high-value work. Automation models like Segment Anything enhance unstructured data labeling, particularly for images. Finally synthetic data will gain importance as quality sources become scarce.​

Tech vendors will be tempted to capitalise on the Generative AI hype but for sake of positive early experiences, they should begin with data quality.​

​​#3 Prepare Thoroughly for AI-driven Business Demand 

Prepare Thoroughly for AI-driven Business Demand - Achim Granzen

Besides pureplay AI opportunities, AI will drive a renewed and increased interest in data and data management. Tech and service providers can capitalise on this by understanding the larger picture around their clients’ data maturity and governance. Initial conversations around AI can be door openers to bigger, transformational engagements.​

Tech vendors should avoid the pitfall of downplaying AI risks. Instead, they should make all efforts to own and drive the conversation with their clients. They need to be forthcoming about their in-house responsible AI guidelines and understand what is happening in AI legislation world-wide (hint: a lot!) ​

Tech providers must establish strong client partnerships for AI initiatives to succeed. They must address risk and benefit equally to reap the benefits of larger AI-driven transformation engagements. ​

#4 Converge Network & Security Capabilities 

Converge Network & Security Capabilities- Darian Bird

Networking and security vendors will need to develop converged offerings as these two technologies increasingly overlap in the hybrid working era. Organisations are now entering a new phase of maturity as they evolve their remote working policies and invest in tools to regain control. They will require simplified management, increased visibility, and to provide a consistent user experience, wherever employees are located.​

There has already been a widespread adoption of SD-WAN and now organisations are starting to explore next generation SSE technologies. Procuring these capabilities from a single provider will help to remove complexity from networks as the number of endpoints continue to grow. ​

Tech providers should take a land and expand approach, getting a foothold with SASE modules that offer rapid ROI. They should focus on SWG and ZTNA deals with an eye to expanding in CASB and FWaaSas customers gain experience.

#5 Double Down on Your Partner Ecosystem

Double Down on Your Partner Ecosystem - Tim Sheedy

The IT services market, particularly in Asia Pacific, is poised for significant growth. Factors, including the imperative to cut IT operational costs, the growing complexity of cloud migrations and transformations, change management for Generative AI capabilities, and rising security and data governance needs, will drive increased spending on IT services.​

Tech services providers – consultants, SIs, managed services providers, and VARs – will help drive organisations’ tech spend and strategy. This is a good time to review partners, evaluating whether they can take the business forward, or whether there is a need to expand or change the partner mix.​

Partner reviews should start with an evaluation of processes and incentives to ensure they foster desired behaviour from customers and partners. Tech vendors should develop a 21st century partner program to improve chances of success.  ​

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Transformative Integration: HPE’s Acquisition of Juniper Networks

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Hewlett Packard Enterprise (HPE) has entered into a definitive agreement to acquire Juniper Networks for USD 40 per share, totaling an equity value of about USD 14 Billion. This strategic move is aimed to enhance HPE’s portfolio by focusing on higher-growth solutions and reinforcing their high-margin networking business. HPE expects to double their networking business, positioning the combined entity as a leader in networking solutions. With the growing demand for secure, unified technology driven by AI and hybrid cloud trends, HPE aims to offer comprehensive, disruptive solutions that connect, protect, and analyse data from edge to cloud.

This would also be the organisation’s largest deal since becoming an independent company in 2015. The acquisition is expected to be completed by late 2024 or early 2025.

Ecosystm analysts Darian Bird and Richard Wilkins provide their insights on the HPE acquisition and its implications for the tech market.

Converging Networking and Security

One of the big drawcards for HPE is Juniper’s Mist AI. The networking vendors have been racing to catch up – both in capabilities and in marketing. The acquisition though will give HPE a leadership position in network visibility and manageability. With GreenLake and soon Mist AI, HPE will have a solid AIOps story across the entire infrastructure.

HPE has been working steadily towards becoming a player in the converged networking-security space. They integrated Silver Peak well to make a name for themselves in SD-WAN and last year acquiring Axis Security gave them the Zero Trust Network Access (ZTNA), Secure Web Gateway (SWG), and Cloud Access Security Broker (CASB) modules in the Secure Service Edge (SSE) stack. Bringing all of this to the market with Juniper’s networking prowess positions HPE as a formidable player, especially as the Secure Access Service Edge (SASE) market gains momentum.

As the market shifts towards converged SASE, there will only be more interest in the SD-WAN and SSE vendors. In just over one year, Cato Networks and Netskope have raised funds, Check Point acquired Perimeter 81, and Versa Networks has made noises about an IPO. The networking and security players are all figuring out how they can deliver a single-vendor SASE.

Although HPE’s strategic initiatives signal a robust market position, potential challenges arise from the overlap between Aruba and Juniper. However, the distinct focus on the edge and data center, respectively, may help alleviate these concerns. The acquisition also marks HPE’s foray into the telecom space, leveraging its earlier acquisition of Athonet and establishing a significant presence among service providers. This expansion enhances HPE’s overall market influence, posing a challenge to the long-standing dominance of Cisco.

The strategic acquisition of Juniper Networks by HPE can make a transformative leap in AIOps and Software-Defined Networking (SDN). There is a potential for this to establish a new benchmark in IT management.

AI in IT Operations Transformation

The integration of Mist’s AI-driven wireless solutions and HPE’s SDN is a paradigm shift in IT operations management and will help organisations transition from a reactive to a predictive and proactive model. Mist’s predictive analytics, coupled with HPE’s SDN capabilities, empower networks to dynamically adjust to user demands and environmental changes, ensuring optimal performance and user experience. Marvis, Mist’s Virtual Network Assistant (VNA), adds conversational troubleshooting capabilities, enhancing HPE’s network solutions. The integration envisions an IT ecosystem where Juniper’s AI augments HPE’s InfoSight, providing deeper insights into network behaviour, preemptive security measures, and more autonomous IT operations.

Transforming Cloud and Edge Computing

The incorporation of Juniper’s AI into HPE’s cloud and edge computing solutions promises a significant improvement in data processing and management. AI-driven load balancing and resource allocation mechanisms will significantly enhance multi-cloud environment efficiency, ensuring robust and seamless cloud services, particularly vital in IoT applications where real-time data processing is critical. This integration not only optimises cloud operations but also has the potential to align with HPE’s commitment to sustainability, showcasing how AI advancements can contribute to energy conservation.

In summary, HPE’s acquisition of Juniper Networks, and specifically the integration of the Mist AI platform, is a pivotal step towards an AI-driven, efficient, and predictive IT infrastructure. This can redefine the standards in AIOps and SDN, creating a future where IT systems are not only reactive but also intuitively adaptive to the evolving demands of the digital landscape.

Ecosystm-Snapshot

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Redefining Network Resilience with AI

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Traditional network architectures are inherently fragile, often relying on a single transport type to connect branches, production facilities, and data centres. The imperative for networks to maintain resilience has grown significantly, particularly due to the delivery of customer-facing services at branches and the increasing reliance on interconnected machines in operational environments. The cost of network downtime can now be quantified in terms of both lost customers and reduced production.  

Distributed Enterprises Face New Challenges 

As the importance of maintaining resiliency grows, so does the complexity of network management.  Distributed enterprises must provide connectivity under challenging conditions, such as:  

  • Remote access for employees using video conferencing 
  • Local breakout for cloud services to avoid backhauling 
  • IoT devices left unattended in public places 
  • Customers accessing digital services at the branch or home 
  • Sites in remote areas requiring the same quality of service 

Network managers require intelligent tools to remain in control without adding any unnecessary burden to end users. The number of endpoints and speed of change has made it impossible for human operators to manage without assistance from AI.  

Biggest Challenges of Running a Distributed Organisation

AI-Enhanced Network Management 

Modern network operations centres are enhancing their visibility by aggregating data from diverse systems and consolidating them within a unified management platform. Machine learning (ML) and AI are employed to analyse data originating from enterprise networks, telecom Points of Presence (PoPs), IoT devices, cloud service providers, and user experience monitoring. These technologies enable the early identification of network issues before they reach critical levels. Intelligent networks can suggest strategies to enhance network resilience, forecast how modifications may impact performance, and are increasingly capable of autonomous responses to evolving conditions.  

Here are some critical ways that AI/ML can help build resilient networks.  

  • Alert Noise Reduction. Network operations centres face thousands of alerts each day. As a result, operators battle with alert fatigue and are challenged to identify critical issues. Through the application of ML, contemporary monitoring tools can mitigate false positives, categorise interconnected alerts, and assist operators in prioritising the most pressing concerns. An operations team, augmented with AI capabilities could potentially de-prioritise up to 90% of alerts, allowing a concentrated focus on factors that impact network performance and resilience.  
  • Data Lakes. Networking vendors are building their own proprietary data lakes built upon telemetry data generated by the infrastructure they have deployed at customer sites. This vast volume of data allows them to use ML to create a tailored baseline for each customer and to recommend actions to optimise the environment.   
  • Root Cause Analysis. To assist network operators in diagnosing an issue, AIOps can sift through thousands of data points and correlate them to identify a root cause. Through the integration of alerts with change feeds, operators can understand the underlying causes of network problems or outages. By using ML to understand the customer’s unique environment, AIOps can progressively accelerate time to resolution.  
  • Proactive Response. As management layers become capable of recommending corrective action, proactive response also becomes possible, leading to self-healing networks. With early identification of sub-optimal conditions, intelligent systems can conduct load balancing, redirect traffic to higher performing SaaS regions, auto-scale cloud instances, or terminate selected connections.  
  • Device Profiling. In a BYOD environment, network managers require enhanced visibility to discover devices and enforce appropriate policies on them. Automated profiling against a validated database ensures guest access can be granted without adding friction to the onboarding process. With deep packet inspection, devices can be precisely classified based on behaviour patterns.  
  • Dynamic Bandwidth Aggregation. A key feature of an SD-WAN is that it can incorporate diverse transport types, such as fibre, 5G, and low earth orbit (LEO) satellite connectivity. Rather than using a simple primary and redundant architecture, bandwidth aggregation allows all circuits to be used simultaneously. By infusing intelligence into the SD-WAN layer, the process of path selection can dynamically prioritise traffic by directing it over higher quality or across multiple links. This approach guarantees optimal performance, even in the face of network degradation. 
  • Generative AI for Process Efficiency. Every tech company is trying to understand how they can leverage the power of Generative AI, and networking providers are no different. The most immediate use case will be to improve satisfaction and scalability for level 1 and level 2 support. A Generative AI-enabled service desk could provide uninterrupted support during high-volume periods, such as during network outages, or during off-peak hours.  

Initiating an AI-Driven Network Management Journey 

Network managers who take advantage of AI can build highly resilient networks that maximise uptime, deliver consistently high performance, and remain secure. Some important considerations when getting started include:  

  • Data Catalogue. Take stock of the data sources that are available to you, whether they come from network equipment telemetry, applications, or the data lake of a managed services provider. Understand how they can be integrated into an AIOps solution.  
  • Start Small. Begin with a pilot in an area where good data sources are available. This will help you assess the impact that AI could have on reducing alerts, improving mean time to repair (MTTR), increasing uptime, or addressing the skills gap.  
  • Develop an SD-WAN/SASE Roadmap. Many advanced AI benefits are built into an SD-WAN or SASE. Most organisations already have or will soon adopt SD-WAN but begin assessing the SASE framework to decide if it is suitable for your organisation.  
The Resilient Enterprise
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Ecosystm Snapshot: Kyndryl and Nokia Forge a Private 5G Partnership

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Since officially separating from IBM in November last year, Kyndryl has been busy cementing some heavyweight partnerships. The alliances with Microsoft, Google, and VMware demonstrate its intention to build hybrid cloud solutions with whoever it needs to, rather than favouring the Big Blue or Red Hat. The SAP tie-up hints at a future of migrating ERP workloads to the cloud and even an eye on moving up the application stack. Last week Kyndryl announced it is working with Nokia to provide private 5G and LTE networks to enable Industry 4.0 solutions. The first customer reference for the partnership is Dow, deploying both real-world and proof-of-concept applications for worker safety and collaboration and asset tracking.

The Partnership

Kyndryl has a competitive networking services unit, particularly in partnership with Cisco. Its focus has been on SD-WAN, campus networks, and network management as part of broader cloud services deals. This 5G partnership with Nokia is its first serious effort to work with one of the major carrier-grade vendors using cellular technology. It creates an opportunity for Kyndryl to position itself as a provider of services that underpin IoT and edge applications, rather than only cloud, which has until now been its main strength.

Prior to the Kyndryl announcement, Nokia was already developing private 5G solutions under the moniker Digital Automation Cloud (DAC). A key customer is Volkswagen, using the network to connect robots and wireless assembly tools. Over-the-air vehicle updates are also tested over the private network. Volkswagen operates in a dedicated 3.7-3.8 GHz band, which was allocated by the Federal Network Agency in Germany. This illustrates a third option for accessing spectrum, which will become an important consideration in private 5G rollouts.

Private 5G Use Cases

Private 5G has several benefits such as low latency, long-range, support for many users per access point, and provision for devices that are mobile due to handover. It is unlikely that it will completely replace other technologies, like wireless LAN, but it is very compelling for certain use cases.

Private 5G is useful on large sites, like mines, ports, farms, and warehouses where connected machines are moving about or some devices – like perimeter security cameras – are just out of reach. Utilities, like power, gas, and water, with infrastructure that needs to be monitored over long distances, will also start looking at it as a part of their predictive maintenance and resiliency systems. Low latency will become increasingly important as we see more and more customer-facing digital services delivered on-site and autonomous robots in the production environment.

Another major benefit of private 5G compared to operating on public service is that data can remain within the organisation’s own network for as long as possible, providing more security and control.

Private 5G Gaining Popularity

There has been a lot of activity over the last year in this space, with the hyperscalers, telecom providers and network equipment vendors developing private 5G offerings.

Last year, the AWS Private 5G was announced, a managed service that includes core network hardware, small-cell radio units, SIM cards, servers, and software. The service operates over a shared spectrum, like the Citizens Broadband Radio Service (CBRS) in the US, where the initial preview will be available. CBRS is considered a lightly licenced band. This builds on AWS’s private multi-access edge compute (MEC) solution, released in conjunction with Verizon to integrate AWS Outposts with private 5G operating in licenced spectrum. A customer reference highlighted was low latency, high throughput analysis of video feeds from manufacturing robots at Corning.

Similarly, Microsoft launched a private MEC offering last year, a cloud and software stack designed for operators, systems integrators, and ISVs to deploy private 5G solutions. The system is built up of components from Azure and its acquisition of Metaswitch. AT&T is an early partner bringing a solution to the market built on Microsoft’s technology and the operator’s licenced spectrum. Microsoft highlighted use cases such as asset tracking in logistics, factory operations in manufacturing, and experiments with AI-infused video analytics to improve worker safety.

The Future

Organisations are likely to begin testing private 5G this year for Industry 4.0 applications, either at single sites in the case of factories or in select geographic areas for Utilities. Early applications will mostly focus on simple connectivity for mobile machines or remote equipment. In the longer term, however, the benefits of private 5G will become more apparent as AI applications, such as video analysis and autonomous machines become more prevalent. This will require the full ecosystem of players, including telecom providers, network vendors, cloud hyperscalers, systems integrators, and IoT providers.

Emerging Technology
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Growing your Market Share in 2022

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Organisations have relied heavily on technology to survive and succeed over the last 2 years. 

Many tech providers have led the way – showing by example how strategies and technologies have to be shaped. They have also worked at improving their product and services offerings, introduced newer features and acquired companies to support market needs and grow their market share.

What should they do differently in 2022 to continue to succeed?

Ecosystm analysts think that a mere focus on products and features will not help. This is the time to focus on softer aspects such as skills, alignment with customer priorities, and an overhaul of channel programs.

Here is what Tech Providers should focus on in 2022 for continued success:

  • Build relationships with Business
  • Increase Automation to curb the effects of the Great Resignation
  • Syndicate Skills; not just Software
  • Focus on Channel Partners – and Pricing
  • Be Local and Industry-Specific

Read on to find out what Alan Hesketh, Darian Bird, Niloy Mukherjee, Peter Carr and Tim Sheedy have to say to Tech Providers.

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Click here to download Growing your Market Share in 2022 as a PDF.

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AT&T & Fortinet Partner for a Managed SASE Solution

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Last week AT&T announced a partnership with Fortinet to expand their managed security services portfolio. This partnership provides global managed Secure Access Service Edge (SASE) solutions at scale. The solution uses Fortinet’s SASE stack which unifies software-defined wide-area network (SD-WAN) and network security capabilities into AT&T managed cybersecurity framework. Additionally, AT&T SASE and Fortinet will integrate with AT&T Alien Labs Threat Intelligence platform, a threat intelligence unit to enhance detection and response. AT&T has plans to update its managed SASE service during the year and will continue to bring more options.

Talking about the AT&T-Fortinet partnership, Ecosystm Principal Advisor, Ashok Kumar says, “This move continues the trend of the convergence of networking and security solutions. AT&T is positioning themselves well with their integrated offer of network and security services to address the needs of global enterprises.”  

Convergence of Network & Security

AT&T’s improved global managed security service includes features such as secure web gateway, firewall-as-a service, cloud access security broker (CASB) and zero-trust access, which provides security teams and analysts with unified capabilities across the cloud, networks and endpoints. The solution aims to enable enterprises to create a more resilient network bringing the core capabilities of the two companies that will reduce operational costs and deliver a unified offering.

Last year AT&T also partnered with Cisco to expand its SD-WAN solution and to support AT&T Managed Services using Cisco’s vManage controller through a single management interface. Over the past years multiple vendors including Fortinet have developed comprehensive SASE solution capabilities through partnerships or acquisitions to provide a unified offering. Last year Fortinet acquired Opaq, a SASE cloud provider to bolster their security capabilities through OPAQ’s patented Zero Trust Network Access (ZTNA) cloud solution and to strengthen SD-WAN, security and edge package.

The Push Towards Flexible Networking

Kumar says, “The pandemic has created a higher demand and value for secure networking services. Enterprises experienced greater number of phishing and malware attacks last year with the sudden increase in work-from-home users. The big question enterprises need to ask themselves is whether legacy networks can support their evolving business priorities.”

“As global economies look to recover, securing remote users working from anywhere, with full mobility, will be a high priority for all enterprises. Enterprises need to evaluate mobile SASE services that provide frictionless identity management with seamless user experiences, and be compatible with the growing adoption of 5G services in 2021 and beyond.”


The Top 5 Telecommunications & Mobility Trends that will dominate the telecom industry to watch out for in 2021. Signup for Free to download the report.

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What is the “Branch of One”

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Ecosystm recently partnered with Asavie to conduct a study into the opportunity and outlook for the “Branch of One”. One of the challenges was actually defining what the Branch of One is. Here’s what we came up with:

Branch of One enables Office Anywhere by delivering secure, frictionless access to all business resources, with full mobility – meeting the security and manageability requirements of CIOs and CISOs.

Basically it is all the data and systems you need to get your job done, in your pocket. Secure. Easy to manage.

What I really like about the idea is that it describes what business is trying to achieve and it gives a common language and outcome for IT and business leaders. Consider all the things that IT and security teams need to do to enable access to applications and data in remote branches – from connectivity to security to data and system access. Often it takes days, weeks or months to open a new office or branch, or to provision a new retail store. Now, imagine having the ability to roll out all of these systems and services in seconds. To a single user or to thousands. Without consideration for location. Business leaders will understand this benefits and will support it.

It also has the opportunity to help nearly every business today. Of the 1005 businesses we interviewed across the globe in our Global CxO Study 2020, 44% admitted to suffering cyber-attack incidents during COVID-19 due to employees working from home – and over half of these attacks were on mobile devices. Compromised devices were the number one target for cyber-attacks in 2020.

Businesses need a new way to manage the devices and applications of their remote employees. They need to be able to extend the benefits of the WAN to them without the downsides of VPNs. Every business we interviewed saw benefits of bringing devices, locations and offices inside the WAN. Turning every device and office into a Branch of One.

A few security and network technologies have promised this capability – SDNs can offer a similar service, but they require client software to be installed. 78% of businesses we interviewed are using VPNs to bring devices inside the WAN – but again, they require client software, and can be inconsistent (and insecure!) on mobile devices.

Companies that embrace the Branch of One can provision new users in a few clicks. No software to install, no cables to connect, no hardware to provision – it makes life easier for technology and security professionals. The Branch of One gives your employees the systems and data they need to get their job done – delivered securely across the mobile network.


Download the report based on ‘The Global CxO Study 2020: The Future of the Secure Office Anywhere’, conducted by Ecosystm on behalf of Asavie. The report presents the key findings of the study and analyses the market perceptions of Office Anywhere and the need for a ‘Branch of One’, which will be the foundation of enterprise mobile security in the future.

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Ecosystm Predicts: The Top 5 Telecommunications & Mobility Trends for 2021

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2020 saw a shutdown in both supply and demand which has effectively put the brakes on many economic activities and forced a complete rethink on how to continue doing business and maintain social interactions. The COVID-19 pandemic has accelerated digitalisation of consumers and enterprises, and the telecommunications industry has been the pillar which has kept the world ticking over. The rise in data use coupled with the fervent growth of the digital economy augurs well for the telecom sector in 2021.

Ecosystm Advisors Claus Mortensen, Rahul Gupta, and Shamir Amanullah present the top 5 Ecosystm predictions for Telecommunications & Mobility trends for 2021. This is a summary of the predictions – the full report (including the implications) is available to download for free on the Ecosystm platform.

The Top 5 Telecommunications & Mobility Trends for 2021

  1. The 5G Divide – Reality for Some and Hype for Others

Despite the economic challenges in 2020, GSMA reports that the global 5G subscriptions doubled QoQ in Q2 2020 to hit at least 137.7 million subscribers. This accounts for 1.5% of total subscribers – and is expected to rise to 30% by 2025.

The value of 5G will become increasingly mainstream in the next few years. 5G offers a tailored user-centric approach to network services, low latency and significantly higher number of connections which will power a new era of mobile Internet of Everything (IoE).

However, there are many operators who are still sceptical about 5G. In the US, many operators failed to get any tangible positives from 5G. In the near term, many operators will continue to evolve their 5G capabilities – a full grown standalone 5G technology implementation in some verticals might take longer. 

The unsuccessful launch of 5G by the US operators does not mean that 5G is a failure, however. It also implies that we need to look at other geographies to lead us into 5G – and Asia Pacific may well emerge as a leader in this space. China, for example, leads the drive in 5G adoption; and 5G smartphones account for more than half of global sales in recent months.

  1. Telecom Operators Will Accelerate Digital Transformation

Telecom operators are facing increasing demands for cutting-edge services and top-notch customer experience (CX). The global pandemic has caused revenue loss, due to struggling economies and many operators will aim to reduce OpEX to circumvent these financial pressures, raise the quality of CX and retain existing customers. To realise this, there will be much focus on improvement in efficiencies, better operations management as well as improving the IT stack. These digital transformation efforts will enable rapid and flexible services provisioning, which will be better prepared for the tailored services customers now demand.

Many operators are increasingly incorporating cloudification alongside the 5G network deployment. Operators are moving towards transforming their operations and business support systems to a more virtualised and software-defined infrastructure. 5G will operate across a range of frequencies and bands – with significantly more devices and connections becoming software-defined with computing power at the Edge. Operators will also harness the power of AI to analyse massive volumes of data from the networks accessed by millions of devices in order to improve CX, ramp up operational efficiencies as well as introduce new services tailored to customer needs to increase revenue.

  1. Remote Working Will Transform Telecommunications Networks

The changing patterns in peak network traffic and the substantial movement of traffic from central business districts to residential areas require a fundamental rethink in network traffic management. In addition, many businesses continue to ramp up digital transformation efforts to conduct business online as physical channels will remain limited. Consumer onboarding will also be fervent, as organisations look at business recovery – resulting in increase in bandwidth requirements.

The increasing remote working trend is amplifying the need for greater cybersecurity. Cybersecurity has catapulted in importance as the pandemic has seen a worrying increase in attacks on banks, cloud servers and mobile devices, among others. Cyber-attack incidents specifically due to remote working, has seen a rise. A telecom operator’s compromised security can have country-wide, and even global consequences.

  1. SASE Will Grow – and Sprawl

Although it was perhaps originally seen as an Over-The-Top (OTT) provisioned competitive service to operators’ MPLS services, many telecom service providers have been embracing SD-WAN over the years as part of their managed services portfolio. “Traditional” SD-WAN offers some of the flexibility needed to address the change towards a more distributed access and the workload requirements that the pandemic has accelerated – the technology does not address all of the issues related to this transformed workspace.

Employees are now working from a variety of locations and workloads are becoming increasingly distributed. To address this change, organisations are challenged to move workloads and applications between platforms, potentially compromising security. Despite all the challenges that the pandemic brought with it – both human and technical – it has also provided organisations with an opportunity to rethink their IT and WAN architectures and to adopt an approach that has security at its core.

We believe that secure access service edge (SASE), which is a model for combining SD-WAN and security in a cloud-based environment, will see a drastic rise in adoption in 2021 and beyond.

  1. OTT Players Will Continue their Expansion in the Telecommunications Space

Facebook, Google, Amazon are no longer considered as web companies as they moved from standalone ‘web’ companies to become OTT providers and are now significant players in telecom space. With the Facebook-Jio deal in India earlier this year, and with Google and Amazon actively eyeing the telecom space, these players will continue to explore this space especially in the emerging markets of Asia and Africa. There are telecom providers in these countries which will be prime targets for partnerships. These operators could be those that have a large customer base, are struggling with their bottom lines or are already looking at exit routes. OTT players were already offering services like voice, messaging, video calling and so on which have been the domain expertise of mobile operators for a long time. The market will see instances where telecom providers will sell small stakes to OTT players at a premium and get access to the vast array of services that these OTT providers offer.


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Juniper Acquires 128 Technology to Boost AI Expertise

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Juniper Networks has entered into an agreement to acquire Massachusetts-based 128 Technology for USD 450 million that will enhance its AI-driven enterprise networking portfolio. The deal is expected to close by the end of 2020. The combined portfolio of 128 Technology’s Session Smart™ networking and Juniper’s Mist AI platform will bolster Juniper’s AI expertise in SD-WAN technology.  

Ecosystm Principal Advisor, Ashok Kumar says, “Juniper Networks has been a major player in enterprise networking from the core to the edge of the network with SD-WAN, WLAN, and AI-driven applications aware network products. Juniper had strengthened their enterprise networks portfolio with the acquisition of WLAN vendor Mist Systems in 2019 which provided cloud-based management and an AI engine. With Juniper’s acquisition of 128 Technology the network transformation process in the industry will continue.”

The platform created by 128 Technology bases decisions on real-time sessions instead of legacy static systems and networking approaches. The newer system created through this by Juniper will use AI to automate sessions and policies for a full AI-driven WAN operation – from initial configuration to customisable actions across various levels, and AI-driven support.

In addition to this, the automation is expected to reduce overheads, minimise IT costs and deliver better client and user-experience through automated network optimised for client-to-cloud. The two companies also aim to optimise the network and user experiences for voice, 5G and collaboration. Juniper continues to evolve the enterprise networking portfolio adding to the acquisition of WLAN start up Mist Systems for USD 405 million last year. Juniper’s AI -driven SD-WAN and networking products and services for enterprises and end-users is a step towards smart LAN and WAN environments.

A recent study on The Future of the Secure Office Anywhere, conducted by Ecosystm on behalf of Asavie found that 56% of global organisations are looking to improve employee experience, as they look beyond the COVID-19 crisis. The feedback from over 1,000 business and technology leaders globally, also finds that 55% of the organisations are also focused on digital transformation. This will require a re-evaluation of enterprise network solutions, to give employees seamless access to company resources as they continue to work remotely.     

“Enterprise communications is being transformed to a user-centric, session-oriented distributed model from a legacy network-oriented centralised WAN model. In the new remote working environment of Office Anywhere, the traditional use of VPN in combination with first-generation SD-WAN will become an impediment going forward. Enterprises will need to re-design networks to address each end-user’s unique needs and their access to applications and all business resources as though they were a Branch of One.”

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