The Rise of the SME Retailer
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It is true that the Retail industry is being forced to evolve the experiences they deliver to their customers. However, if Retail organisations are only focused on creating digital experiences, they are not creating the differentiation that will be required to leap ahead of the competition. It is time for Retail organisations to leverage data to empower multiple roles across the organisation to prepare for the different ways customers want to engage with their brands.

Another trend that is creating a shift in the industry is the rise of small and medium-sized retailers. Traditionally, larger retailers have made larger investments in technology – they simply had deeper pockets for the on-premise investments. However, with the rise of SaaS, size may no longer be such an advantage in Retail.

Here is how organisations such as Walmart, Adobe, GoDaddy and Google are empowering the SME retailer.

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Alan has proven experience in leading digital change as a CIO across multiple different industries, sectors and geographies. His focus on putting the customer at the centre of outcomes has been successful in implementing digital capabilities across both private and public sector organisations. Through over 30 years leading IT and digital organisations, Alan has developed a deep understanding of relevant strategies and change management approaches. In Super Retail Group, an Australian specialist retailer, Alan delivered omnichannel retail capabilities that offer industry-leading customer experiences. He has a record of dramatic performance improvements with internal IT and Digital teams, supported by strong supplier relationships, that achieve better business outcomes. Within New Zealand’s Ministry of Health, Alan led the implementation of cross-sector systems that improved collaboration within a highly devolved health system. From his first experience with innovation processes in Unilever’s global marketing teams, Alan has used proven and bleeding-edge technologies in powerful combinations that balanced the risks and rewards of new approaches. More recently, Alan has used agile and iterative techniques to achieve rapid returns on investment in complex organisations such as Fletcher Building. Alan is committed to continuous improvement, having seen that yesterday’s exceptional performance is tomorrow’s expectation. He holds a BSc (Information Sciences) from Victoria University of Wellington, reinforced by hard-won experience in demanding real-time business environments. Growing up around water, Alan went on to play water polo at international level. This sport gave him an early opportunity to experience different cultures and countries. With his family of partner, son and daughter, he has lived and worked in both northern and southern hemispheres. Now resident back home in New Zealand, Alan continues to swim for exercise and reads voraciously. A high-speed internet link has become an essential part of life!


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