Customer experience (CX) is a key business priority for all organisations – irrespective of the organisation size.
Many of the contact centre solutions in the market can be complex and expensive and may not be suitable for a family-owned business or for a business requiring less than 30 agents. What these businesses look for in a solution include: inbound, outbound, call recording, workforce optimisation and basic analytics capabilities. SMEs tend to use contact centre solutions that come with telecom services and have a one-off implementation fee. The overall cost of the solution – including agent licenses and other associated costs such as training – has to be affordable for the SMEs.
This whitepaper provides CX decision makers in Australia’s SMEs with global best practices, to help them understand the priorities of SMEs in running their day-to-day contact centre operations, including case studies. The data mentioned in the paper is from the global Ecosystm CX Study that is live and ongoing on the Ecosystm platform.
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